About TravZora

TravZora is building a technology-led visa platform focused on helping travel agencies manage visa applications and fulfilment more efficiently.

We're building in a large, fragmented industry where digital adoption and customer acquisition present significant opportunities. As we expand our reach, we're looking for a growth leader who can help build TravZora's brand, generate demand and create a scalable digital acquisition engine.

The Opportunity

We're looking for a hands-on growth leader who combines strategic thinking with strong execution.

You'll own TravZora's growth and digital marketing function, working directly with the founders to define our positioning, reach the right customers, generate qualified B2B leads and turn marketing investments into measurable business outcomes.

This is an opportunity to build the growth engine of an early-stage company, with meaningful ownership over strategy, channels, experimentation and results.

What You'll Own

Growth Strategy & Demand Generation

- Build and execute TravZora's growth strategy across organic, paid, content and outbound-supporting channels.
- Develop a repeatable acquisition engine targeting travel agencies, tour operators and relevant B2B partners.
- Define customer segments, acquisition funnels and channel priorities.

SEO & Organic Growth

- Own technical SEO, keyword strategy, content-led growth and website optimisation.
- Build destination-specific and industry-focused landing pages that attract relevant search traffic.
- Improve organic visibility, qualified enquiries and conversion rates.

Performance Marketing

- Plan, launch and optimise Google Ads, LinkedIn Ads and other relevant campaigns.
- Manage acquisition budgets, CAC,



conversion rates and return on marketing spend.
- Run structured experiments to identify the most effective channels and campaigns.

Brand & Content

- Establish a clear and differentiated position for TravZora in the travel-tech and visa-services market.
- Build a solid content strategy across the website, LinkedIn and other relevant channels.
- Develop campaigns that establish credibility and resonate with travel-agency owners and decision-makers.

Marketing Analytics & Conversion

- Build reliable reporting across traffic, leads, funnel conversion and acquisition costs.
- Improve landing pages, lead capture, nurturing and handoff to sales.
- Connect marketing activity to partner acquisition, activation and revenue wherever measurable.

Leadership & Execution

- Build the marketing roadmap, operating processes and campaign calendar.
- Work closely with founders, sales, product and operations.
- Identify when to execute in-house and when to bring in specialist agencies or freelancers.
- Establish clear goals, budgets, reporting and accountability for marketing outcomes.

What We're Looking For

- 5–8 years of experience in growth marketing, digital marketing or demand generation.
- Proven ownership of acquisition strategy and hands-on campaign execution.
- Strong experience in SEO, performance marketing,



content strategy and conversion optimisation.
- Demonstrated ability to generate qualified leads and improve acquisition efficiency.
- Strong analytical skills and practical experience with GA4, Google Search Console, advertising platforms and marketing analytics.
- Ability to prioritise channels based on business impact rather than vanity metrics.
- Experience working directly with founders or senior business leaders.
- Comfort operating in a fast-moving environment with limited resources and high ownership.

Profiles That Would Stand Out We are particularly interested in candidates who have:

- Built a growth or demand-generation function at a startup or scale-up.
- Grown organic traffic and generated measurable business enquiries through SEO.
- Managed meaningful performance-marketing budgets and improved CAC or conversion rates.
- Experience in B2B SaaS, travel-tech, fintech, marketplaces or other transaction-led businesses.
- Built acquisition funnels for SME customers, channel partners or business owners.
- A portfolio of campaigns and results they can confidently explain.

How We'll Measure Success

- Qualified B2B leads generated.
- Growth in relevant organic traffic and search visibility.
- Lead-to-partner conversion and acquisition cost.
- Marketing contribution to new partner acquisition and revenue.
- Campaign performance and website conversion improvements.
- A repeatable, measurable growth process that can scale with the business.

Pay: ₹1,200,000.00 - ₹1,800,000.00 per year

Benefits

- Commuter assistance
- Food provided
- Paid sick time
- Paid time off

Work Location: In person

📌 Head of Growth & Digital Marketing (Bengaluru)
🏢 Travzora Private
📍 Bengaluru