Head of Marketing & Advertising

Role Purpose

The Head of Marketing & Advertising will be responsible for leading the airport's marketing, branding, advertising, and communication strategies to strengthen brand visibility, customer engagement, and commercial growth. The incumbent will act as the custodian of the airport brand, driving integrated marketing initiatives across B2B and B2C channels while ensuring consistent brand positioning and impactful stakeholder engagement.

This role requires a seasoned marketing professional with robust expertise in brand management, advertising, media planning, content development, event management, agency management, and cross-functional stakeholder collaboration.

Key Responsibilities

Brand Strategy & Advertising

- Lead the development and execution of the airport's integrated marketing and advertising strategy.
- Partner with senior leadership to define and strengthen the airport's brand identity, positioning, and communication framework.
- Drive brand awareness, customer engagement, and reputation management through innovative campaigns.
- Ensure consistent brand messaging across all online and offline touchpoints.

Marketing Campaign Management

- Develop and execute high-impact marketing campaigns from concept to completion.
- Own and manage the annual marketing and advertising calendar, ensuring timely implementation of all planned initiatives.
- Monitor campaign effectiveness and optimize performance based on business objectives and insights.

Communications & Content

- Oversee the creation of compelling marketing content for websites, social media platforms, advertising campaigns, corporate communications, and promotional materials.
- Develop creative and content briefs for internal teams and external agency partners.
- Manage B2B and B2C communication initiatives to enhance stakeholder engagement and brand perception.





Agency & Media Management

- Lead relationships with creative, media, PR, digital, and event agencies.
- Drive innovative advertising and media partnerships, focusing on maximizing value through strategic barter opportunities and optimized paid media investments.
- Review agency performance and ensure delivery of high-quality, impactful campaigns.

Events & Experiential Marketing

- Conceptualize, plan, and execute brand events, customer engagement initiatives, and experiential marketing activities.
- Collaborate with internal departments to support strategic business initiatives through marketing-led events and campaigns.

Stakeholder Management

- Coordinate with internal stakeholders for marketing requirements and communication initiatives.
- Build strong relationships with external partners, media agencies, government bodies, commercial partners, and other stakeholders.

Revenue & Commercial Partnerships

- Work closely with the Commercial team to identify revenue-enhancement opportunities through marketing partnerships, sponsorships, and co-branded initiatives.
- Develop innovative advertising and promotional programs that support commercial objectives.

Reporting & Analytics

- Track and evaluate marketing and advertising performance through data-driven analysis.
- Present weekly, fortnightly, and monthly reports with campaign outcomes, insights, and recommendations.
- Ensure effective budget planning and marketing ROI management.

Qualifications & Experience

- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- MBA in Marketing preferred.
- 12 to 15 years of experience in Marketing, Advertising, Brand Management, or Corporate Communications.
- Experience in aviation, hospitality, retail, infrastructure, or consumer-facing industries will be preferred.
- Prior experience in a marketing or advertising agency environment will be an added advantage.

📌 Head Marketing & Advertising (Jewar)
🏢 Noida International Airport
📍 Jewar