Growth Marketing & Business Development Executive (Girls are given priority. )

Company: Neon Minds Productions

Job Type: Full-time

Department: Marketing & Business Development

Job Summary

Neon Minds Productions is looking for a proactive, result-oriented Growth Marketing & Business Development Executive to strengthen our digital presence, execute growth marketing activities, generate qualified business leads, and support client acquisition.

The ideal candidate should be comfortable working across social media strategy, content planning, performance marketing, lead generation, and direct client outreach. This role requires someone who can combine creative thinking with data-driven decision-making and consistent execution.

Key Job Responsibilities1. Social Media Growth & Content Strategy

- Develop and execute monthly social media content strategies for Neon Minds Productions.
- Research target audiences, industry trends, competitor activities, and content opportunities.
- Plan content formats, including Instagram Reels, educational posts, behind-the-scenes videos, client showcases, campaign breakdowns, and service-related content.
- Coordinate with the production and creative teams to ensure consistent content planning and timely execution.
- Improve content hooks, messaging, captions, calls to action (CTAs), and overall content quality.
- Monitor reach, engagement, profile visits, audience growth, and enquiries generated through social media.
- Identify high-performing content and recommend improvements to increase visibility, engagement, and business enquiries.

1. Performance Marketing & Meta Ads

- Plan and manage approved advertising campaigns through Meta Ads Manager for brand awareness, lead generation, and remarketing.
- Define campaign objectives, audience segments, creative variations, and testing strategies.
- Monitor advertising performance, including campaign spend, cost per lead (CPL), lead quality, and conversion performance.
- Coordinate with relevant team members to improve landing pages, enquiry forms, WhatsApp entry points, and lead-tracking systems.
- Test different advertising creatives, audiences, and campaign approaches to improve results.
- Prepare campaign performance reports and recommend data-driven optimisations.




- Ensure advertising activities align with the company's growth objectives and approved budgets.

1. Client Acquisition & Business Development

- Identify and research potential clients across retail, startups, direct-to-consumer (D2C) brands, service businesses, and other relevant industries.
- Build, organise, and maintain a database of potential clients and business opportunities.
- Conduct personalised outreach through Instagram, LinkedIn, email, and telephone.
- Understand prospective clients' business objectives, marketing challenges, requirements, and potential areas for improvement.
- Qualify leads based on their needs, budget, decision-making authority, and project timeline.
- Schedule discovery calls, client meetings, and follow-up discussions.
- Present relevant services and communicate how Neon Minds Productions can support clients' marketing and business growth objectives.
- Assist in preparing client proposals in coordination with management.
- Follow up with prospects, support negotiations, and work with the founder to move qualified opportunities towards closure.
- Maintain accurate records of leads, outreach activities, meetings, proposals, follow-ups, and sales outcomes.

1. Growth Reporting & Execution

- Prepare and maintain weekly marketing and sales performance reports.
- Track content performance, audience engagement, enquiries, lead sources, meetings, proposals, and paid client conversions.
- Evaluate which marketing activities generate meaningful business enquiries rather than engagement alone.
- Maintain an organised sales pipeline and ensure timely follow-ups with prospects.
- Identify execution gaps, report challenges, and recommend practical improvements.
- Use performance data and campaign insights to improve marketing decisions and client acquisition efforts.
- Coordinate with internal teams to ensure marketing and sales activities are executed consistently.

1. Team Coordination & Ownership

- Work closely with the production, creative,



and management teams to align marketing activities with business priorities.
- Translate business objectives into actionable marketing and sales tasks.
- Take ownership of assigned activities, deadlines, reporting, and follow-ups.
- Communicate progress, challenges, and results clearly to management.
- Stay updated on relevant social media trends, advertising practices, customer behaviour, and digital marketing opportunities.

Expected Performance Outcomes
- Consistent execution of the planned social media content calendar.
- Improvement in the company's online visibility and digital presence.
- Generation of qualified business leads through marketing and direct outreach.
- Consistent follow-up with prospects and support for converting opportunities into paying clients.
- Effective execution and optimisation of approved advertising campaigns.
- Reliable weekly reporting, lead tracking, and coordination across teams.

Required Skills
- Working knowledge of Instagram and other major social media platforms.
- Ability to plan content and understand short-form video, copywriting, hooks, and calls to action.
- Working knowledge of Meta Ads Manager and key advertising metrics.
- Solid prospect research, lead generation, and client outreach skills.
- Good verbal and written communication skills.
- Ability to understand client requirements and communicate business solutions professionally.
- Strong organisational skills, follow-up discipline, and attention to detail.
- Familiarity with sales funnels, lead tracking, spreadsheets, or CRM tools.
- Ability to collaborate with creative and production teams.
- A proactive mindset, willingness to learn, and accountability for assigned responsibilities.

Ideal Candidate We are looking for someone who understands that marketing involves more than publishing content or running advertisements. The candidate should be willing to connect marketing activities with measurable business outcomes, identify potential clients, build professional relationships, and contribute to the company's growth.

The ideal candidate is organised, commercially aware, comfortable with outreach, and capable of balancing creative execution with performance analysis.

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Growth Marketing & Sales Acquisition (Kozhikode)
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📍 Kozhikode