Job Title-Growth Manager - E-commerce -India

Location -Bangalore, with travel to Kerala

Repots to -Head of Performance & Growth Marketing

Job purpose

Own revenue, profitability and availability of Impex on Indian marketplaces and quick commerce for the full year, against the annual e-commerce calendar. Grow non-paid (organic) revenue from E-commerce platforms to 60% of total e-commerce revenue, so that marketplace growth does not depend on rising ad spend. Platforms in scope: Amazon, Flipkart, JioMart, Meesho, Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, BigBasket and others as added.

Key responsibilities

1. Platform strategy, calendar and organic growth

- Build a strategy for each platform: role of the platform, priority categories, assortment, pricing position and growth levers.
- Build the annual e-commerce calendar for each platform, identifying the golden, silver and other relevant events, relevant categories, hero SKUs and approach for every month and event.
- Build the annual plan by platform, category and month; break it into quarterly and event targets.
- Plan every sale event (Republic Day, Prime Day, Great Indian Festival, Big Billion Days, Diwali, Onam, Vishu): deals, coupons, bank offers, ad budgets and stock.
- Plan day-one marketplace launches for current products with Brand Marketing.
- Run keyword research and optimisation for every listing, by platform and category.
- Own CRO for each listing on every relevant platform: images, titles, A+ content, price display, offers, reviews; test and measure conversion uplift.
- Grow non-paid revenue to 60% of total e-commerce revenue through organic rank, listing conversion, ratings and availability.

1.



Catalogue and content

- Own listing quality and content optimisation for every SKU on each platform: titles, bullets, descriptions, images, videos, A+ content and brand stores along with the copywriting and creative teams
- Brief and review work from the creative designers and the copywriter; keep a content scorecard per platform.
- Keep Legal Metrology declarations, warranty terms and specifications accurate on every listing.

1. Marketplace advertising

- Run Amazon Ads (Sponsored Products, Brands, Display), Flipkart Ads, Meesho Ads and quick commerce ads with the agency along with the agency
- Own keyword strategy, bids and budgets; deliver RoAS and TACoS targets per platform.
- Audit all marketplace ad campaigns monthly: structure, wasted spend, search terms and negatives, cannibalisation of organic sales; share findings and fixes with the Head of Performance & Growth.
- Hold the agency to agreed KPIs and validate its invoices against platform spend.

1. Full-funnel platform strategy

- Build a platform-level strategy for each platform covering top, middle and bottom of funnel
- Set the budget split across funnel stages and adjust it monthly by results with an aim of optimizing for current and future RoAS

1. Pricing and promotions

- Maintain price parity across platforms and with offline trade,



agreed with Sales.
- Track margin per SKU after commissions, fees, ads and promotions; negotiate co-funding with platforms.

1. Availability and operations

- Forecast demand with Supply Chain; manage FBA, Flipkart Assured and quick commerce dark-store stock by city
- Track out-of-stocks, Buy Box ownership, account health, returns and unauthorised sellers; fix root causes

1. Ratings and reviews

- Grow ratings and review counts within platform policy.
- Feed product defects and recurring complaints to Product Development, Quality and Customer Service.

1. Reporting and platform relationships

- Run a weekly business review per platform: net revenue, units, ASP, traffic, conversion, share of search, ad metrics, organic vs paid revenue, stock cover.
- Manage platform category and account managers for visibility, co-funded campaigns and launch support.

Education-Graduate( MBA preferred)

Experience

- 56 years in e-commerce, with at least 4 years managing Amazon and Flipkart.
- Proven record of growing organic marketplace revenue and share of search, not only ad-driven sales.
- Hands-on quick commerce experience.
- Consumer durables, electronics, appliances or kitchenware preferred.
- Seller Central and Vendor Central experience; strong in Excel and marketplace analytics tools (e.g. Helium 10, Pacvue or similar).

Core competencies

- Commercial ownership of a channel P&L.;
- Marketplace search, listing CRO and ads expertise.
- Data analysis and forecasting.
- Negotiation with platforms, agencies and internal teams.
- Execution discipline across a year-round calendar.

📌 Growth Manager-Ecommerce (Bengaluru)
🏢 Populux HR
📍 Bengaluru