24 Oct
|
UniFit Realty
|
Gurugram
24 Oct
UniFit Realty
Gurugram
Hiring: Google & Meta Ads Specialist – Real EstateCompany: Unifit Realty
Location: Sector 42, Gurugram, Haryana
Experience: 2–5 Years
Employment Type: Full-Time | On-Site
About Unifit RealtyUnifit Realty is a Gurugram-based real estate advisory firm focused on premium residential properties and high-value investments. We are looking for a performance-driven Google & Meta Ads Specialist with hands-on experience in real estate lead generation and paid digital marketing.
Key Responsibilities
- Plan, execute and optimise Google Ads campaigns, including Search, Display and YouTube.
- Manage Meta Ads campaigns across Facebook and Instagram for qualified property buyer enquiries.
- Generate high-quality leads for premium residential projects in Gurugram, targeting buyers in the ₹2 crore–₹10 crore+ segment.
- Develop audience targeting strategies for HNIs, investors, NRIs and affluent homebuyers.
- Create and test ad creatives, copy, audience segments and landing pages to improve campaign performance.
- Track and optimise CPL, lead quality, conversion rates and return on ad spend (ROAS).
- Set up and monitor Google Analytics 4, Google Tag Manager, conversion tracking, Meta Pixel and relevant CRM integrations.
- Analyse campaign data and prepare regular performance reports.
- Coordinate with the sales team to assess lead quality and improve enquiry-to-site-visit conversions.
- Identify and resolve campaign disapprovals, tracking issues and policy compliance problems.
Required Skills & Experience
- 2–5 years of hands-on experience managing Google Ads and Meta Ads.
- Proven experience in real estate lead generation, preferably for residential projects in the premium segment.
- Strong understanding of Google Search campaigns, Meta lead campaigns, retargeting and conversion optimisation.
- Experience with landing pages, lead forms, tracking tools and CRM systems.
- Ability to analyse campaign data and make decisions based on performance metrics.
- Strong understanding of audience segmentation, remarketing and lead qualification.
- Familiarity with Gurgaon real estate projects and buyer profiles will be an advantage.
Key Performance Indicators (KPIs)
- Qualified property enquiries and cost per qualified lead.
- Lead-to-site-visit conversion rate.
- Campaign efficiency and advertising budget utilisation.
- Improvement in conversion rates and overall lead quality.
What We Offer
- Opportunity to work on premium residential real estate projects.
- Ownership of digital advertising strategy and campaign performance.
- A performance-oriented work workplace.
- Competitive salary based on experience and demonstrated results.
How to ApplyInterested candidates can apply through LinkedIn with their updated resume and a brief summary of real estate campaigns managed, monthly ad budgets handled, and results achieved. If you have a proven track record of generating quality real estate leads through Google and Meta Ads, we would like to hear from you.
📌 Google & Meta ad Specialist- Real Estate Lead Generation (Gurugram)
🏢 UniFit Realty
📍 Gurugram