GM – Supply Chain (B2B Export Modern Trade Ecommerce)

Compelling Supply Chain Role with Manufacturing Major

Position Overview The General Manager – Supply Chain (B2B, Export, Modern Trade & E-commerce) owns end-to-end supply chain delivery for Manufacturing Major’s fast-growing complex-to-serve channels. The channels each carry distinct service, cost and compliance requirements .

Direct reports): Head – B2B Logistics, Head – Export logistics , Head – Modern Trade Supply Chain, Head – E-commerce/Quick-Commerce Fulfillment

Key internal stakeholders: Sales heads for B2B, Modern Trade and E-commerce; Manufacturing and RDC/plant leadership; Finance IT/Digital (OMS, EDI, marketplace integrations); Legal & Trade Compliance

Key external stakeholders: Key B2B accounts and distributors, modern trade chain SCM teams, e-commerce and quick-commerce platform operations teams, freight forwarders, customs house agents (CHA), shipping lines, and 3PL/warehousing partners.

Key Responsibilities

B2B / Projects Supply Chain

1. Design and run fulfillment models for contracted B2B/institutional accounts/ projects
2. Own order-to-delivery cycle time and on-time-in-full (OTIF) performance for B2B / project Accounts
3. Coordinate demand-supply matching with sales for large/lumpy order patterns
4. Manage dedicated B2B inventory norms and allocation rules to avoid channel conflict with general trade
5. Drive cost-to-serve efficiency for B2B (freight, handling, order servicing cost per unit)

Export Logistics

1. Own end-to-end export supply chain: order processing, documentation, customs clearance, and shipment tracking
2. Ensure full compliance with export regulations, incoterms, and destination-country requirements (FSSAI/BIS equivalents, MSDS, certificates of origin, etc.)
3. Manage relationships with freight forwarders, shipping lines, CHAs and bonded warehouses to optimize transit time and freight cost
4. Build export logistics capability for new geographies as international business expands
5. Monitor and mitigate export risk: currency exposure on logistics costs, port congestion, geopolitical disruptions

Modern Trade

1. Build and manage supply chain interfaces with organized retail chains for order/ASN/invoice automation
2. Own fill-rate and on-shelf-availability performance against chain-specific SLAs and penalty clauses
3. Manage dedicated modern trade distribution/replenishment models, including direct-to-store where applicable
4. Partner with category/sales teams on NPD listing readiness and promotional volume planning
5. Track and reduce claims/deductions arising from service or compliance gaps

E-commerce & Quick Commerce

1. Own fulfillment models for e-commerce marketplaces and quick-commerce platforms, including dark-store/hyperlocal servicing where relevant
2.



Manage inventory placement and replenishment cadence tuned to platform-specific delivery SLAs (same-day/instant delivery)
3. Oversee returns, reverse logistics and platform compliance (packaging, labeling, expiry norms)
4. Drive technology integration with marketplace/platform systems for order visibility and inventory accuracy
5. Scale fulfillment infrastructure ahead of e-commerce/quick-commerce growth trajectory

Key Result Areas / Performance Metrics

Area: B2B

Metric: OTIF %, order-to-delivery cycle time, cost-to-serve per order, DDR

Area: Export

Metric: On-time shipment %, documentation error/rejection rate, freight cost as % of export sales

Area: Modern Trade

Metric: Fill rate %, on-shelf availability %, claims/deductions as % of sales

Area: E-commerce/Q-commerce

Metric: Order fulfillment SLA adherence, inventory accuracy %, return/reverse logistics cost

Area: General

Metric: Working capital (inventory days) by channel, total logistics cost as % of channel sales, forecast accuracy, safety/compliance incidents

Key Requirements

Education

- Bachelor’s Degree in Engineering (Mandatory) from a recognized institution.
- MBA / Post Graduate Degree in Supply Chain Management, Operations Management, Logistics, or General Management preferred.

Experience

1. 15-20 years of progressive Supply Chain experience, with significant leadership exposure in FMCG, Consumer Products, Chemicals, Manufacturing, or related industries.
2. Proven experience in managing Export Logistics operations, including international freight management, customs compliance, trade regulations, global distribution networks, and customer fulfilment across multiple geographies.
3. Strong expertise in E-Commerce and Modern Trade Supply Chains, with demonstrated success in driving service levels, channel-specific fulfilment models, inventory deployment, and customer collaboration with large retail and marketplace partners.
4. Extensive experience in B2B Supply Chain management, including order fulfilment, customer service, demand-supply synchronization, project-based deliveries, and supply chain support for industrial and institutional customers.
5. Track record of leading large-scale supply chain transformation initiatives, including network optimization, cost reduction, digitalization, process excellence, and cross-functional stakeholder management at a national or regional level.
6. Other:



Exposure to SAP or equivalent ERP, WMS/TMS systems, and EDI/API-based retail or marketplace integrations. Prior experience managing 3PL/CHA/freight forwarder relationships is important for the export mandate.

Preferred Background

Candidates from leading FMCG, Consumer Durables, Building Materials, Paints, Chemicals, Adhesives, or Manufacturing organizations with multi-channel supply chain experience will be preferred.

Key Competencies

Functional: Multi-channel supply chain design, international trade/export compliance, retail and e-commerce logistics operations, distribution and warehousing management, cost-to-serve analytics, S&OP;/demand planning collaboration.

Behavioral:

- Ability to run four distinct operating models in parallel without diluting focus on any one; solid cross-functional influence with Sales, Manufacturing and Finance who do not report into this role; comfort operating in ambiguity as e-commerce/quick-commerce and export scale up faster than processes mature; structured problem-solving and data-led decision-making; capability to build and develop channel-specialist teams under this role.
- Agility in learning
- Intellectual humility
- Good conceptual skills for full supply chain domain

Considerations

- Employment
- Location - Mumbai
- Work from office
- Monday to Fridayworking

Screening Criteria

- 15-20 years of progressive Supply Chain experience, with significant leadership exposure in leading FMCG, Consumer Durables, Building Materials, Paints, Chemicals, Adhesives, or Manufacturing organizations
- Extensive experience in managing a complex Supply Chain at scale, including order fulfilment, customer service, demand-supply synchronization, project-based deliveries, and supply chain support for industrial and institutional customers
- Extensive experience in leading large-scale supply chain transformation initiatives, including network optimization, cost reduction, digitalization, process excellence, and cross-functional stakeholder management at a national or regional level
- Credible experience in capability building in Physical/Digital Supply Chain
- Available to work from office in Mumbai

For the consideration of Leaders interested Leaders can submit the applications to [email protected] with the following inputs

Inputs requested from Leader with respect to the current role

- Highlights of supply chain operations managed by the Leader in the current role
- 1-2 compelling capabilities delivered for the enterprise in the current role

Inputs requested from Leader with respect to overall career
- Highlights which are a significant advantage for this compelling Supply Chain Leadership role

Additional Inputs requested from Leader
- Latest C.V
- Expected Compensation

📌 GM – Supply ChainB Export Modern Trade Ecommerce) (Mumbai)
🏢 10XTD
📍 Mumbai