– Finance Manager (Finance & Strategy)

Company: Special You

Department: Finance

Employment Type: Full time

Location: To Be Decided

Experience: 3–7 Years

Reporting To: Founders

About Special You

Special You is a growing e-commerce business operating across leading marketplaces and quick-commerce platforms, including Amazon, Blinkit, Zepto, and Swiggy Instamart. As a bootstrapped business, we focus on sustainable growth, profitability, and efficient financial management.

We are looking for a Finance Manager (Finance & Strategy) who will take ownership of the company’s financial planning, performance analysis, cash flow management, and strategic decision-making. This role goes beyond traditional accounting and requires a finance professional who can translate financial data into actionable business insights.

You will work closely with the founders, accountant, and growth analyst to strengthen financial discipline and support the company’s growth strategy.

Key Responsibilities

- Financial Planning & Business Strategy

- Partner with the founders on key financial decisions related to pricing, profitability, inventory investment, advertising expenditure, and business expansion.
- Develop budgets, financial forecasts, and scenario-based financial models.
- Monitor actual financial performance against budgets and identify areas for improvement.
- Analyse profitability at the SKU, brand, and sales-channel levels.
- Provide recommendations on working capital requirements, funding needs, and efficient capital allocation.

- Financial Reporting & Performance Analysis
- Prepare and review monthly Profit & Loss statements, balance sheets, and cash flow statements.
- Develop management reports and financial dashboards to support business decisions.
- Track and analyse key financial and business metrics, including:
- Gross Margin and Contribution Margin
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Inventory Turnover
- Working Capital and Cash Runway
- Identify financial risks, cost inefficiencies, and opportunities to improve profitability.

- Cash Flow & Working Capital Management

- Maintain a rolling cash flow forecast and proactively identify potential cash shortages.
- Monitor marketplace settlements, receivables, payables, and payment cycles across sales platforms.




- Track the impact of inventory purchases, advertising expenditure, and operational costs on cash flow.
- Improve working capital efficiency by optimising inventory investment and payment cycles.
- Ensure sufficient liquidity to support day-to-day operations and planned business growth.

- 4. Accounts Oversight & Financial Controls

- Supervise and review the work of the accountant to ensure accurate and timely financial records.
- Review books of accounts, bank reconciliations, invoices, and supporting documentation.
- Ensure marketplace settlements, commissions, fees, deductions, and other charges are accurately reconciled.
- Establish and strengthen financial processes, internal controls, and reporting systems.
- Maintain accurate, transparent, and well-organised financial records.

- 5. Taxation & Statutory Compliance

- Coordinate with the accountant and external Chartered Accountant to ensure timely GST, TDS, income tax, and other statutory filings.
- Monitor compliance requirements and maintain proper supporting documentation.
- Support internal and external audits and ensure the company remains audit-ready.
- Identify potential compliance risks and recommend corrective measures.

- 6. Business Collaboration & Strategic Support

- Work closely with the founders and growth analyst to evaluate business performance and growth opportunities.
- Assess the financial impact of new product launches, pricing changes, marketing campaigns, and channel expansion.
- Support lender discussions, fundraising activities, and investor reporting, where required.
- Present financial insights in a clear and practical manner to non-finance stakeholders.

- Required Qualifications & Skills

- Bachelor's degree in Finance, Commerce, Accounting, or a related field.
- 3–7 years of relevant experience in finance, Financial Planning & Analysis (FP&A;), or business finance.
- Strong understanding of financial statements,



financial modelling, cash flow management, and working capital.
- Advanced proficiency in Microsoft Excel and Google Sheets.
- Working knowledge of accounting software such as Tally or Zoho Books.
- Good understanding of Indian taxation, including GST and TDS.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent communication skills, with the ability to explain financial information clearly.
- High attention to detail, sound business judgement, and a strong sense of ownership.

Preferred Qualifications: MBA in Finance, CA, CFA, or an equivalent professional qualification.

Preferred Experience

- Experience in e-commerce, D2C, retail, or quick-commerce businesses.
- Familiarity with marketplace settlement processes, commissions, deductions, and fee structures on Amazon, Blinkit, Zepto, and Swiggy Instamart.
- Experience working in a startup or bootstrapped business environment.
- Exposure to fundraising, lender negotiations, investor reporting, or financial due diligence.

- What We Value

- Business-Oriented Thinking: Focus on profitability, business performance, and strategic decisions rather than bookkeeping alone.
- Ownership & Initiative: Ability to take responsibility and work independently in a fast-paced environment.
- Analytical Mindset: Comfort with numbers, financial data, and complex business problems.
- Attention to Detail: Commitment to accuracy, transparency, and strong financial controls.
- Integrity: Responsible handling of company funds and confidential financial information.
- Growth Mindset: Ability to balance financial discipline with the company's long-term growth objectives.

Reporting Structure The Finance Manager will report directly to the founders and work closely with the accountant and growth analyst. Why Join Us?
- Work directly with the founders and influence key business decisions.
- Take ownership of the finance function in a growing, bootstrapped e-commerce business.
- Contribute to strategic planning, profitability improvement, and sustainable growth.
- Build and strengthen financial systems in a energetic, entrepreneurial environment.

Interested or know someone who would be a great fit?

Send your resume via LinkedIn DM or email us at [email protected].

📌 Finance Manager – Finance & Strategy (New Delhi)
🏢 SpecialYou
📍 New Delhi