Position: Digital Marketing Specialist

Location: Andheri Mumbai, Maharashtra

Employment Type: Full-time

Experience: 5-10 Years

Hiring: Immediate

Job Summary

We are looking for an experienced Digital Marketing Specialist, Digital Fundraising with strong expertise in Meta Ads, Google Ads, and D2C marketing. The candidate will be responsible for planning and executing digital marketing strategies to drive customer acquisition, increase online sales, improve conversions, and maximise return on advertising spend.

Key Responsibilities

- Plan, execute, and optimise paid advertising campaigns across Meta Ads (Facebook , youtube and Instagram) and Google Ads.
- Develop and implement Digital marketing strategies to drive online sales, customer acquisition, and customer retention.
- Manage campaigns across Google Search, Display, YouTube, Performance Max, and Meta platforms.
- Analyse campaign performance and optimise budgets to improve ROAS, CPA, CAC, and conversion rates.
- Conduct audience research, competitor analysis, retargeting, and customer segmentation.
- Collaborate with content, graphic design, and video editing teams to develop high-performing ad creatives.
- Optimise landing pages, website pages, product pages, and conversion funnels to improve sales performance.
- Monitor website traffic, customer behaviour,



and campaign performance using Google Analytics 4 and other analytics tools.
- Conduct A/B testing of ad creatives, audiences, landing pages, and campaign strategies.
- Prepare regular performance reports and recommend improvements based on data insights.

Required Skills and Experience

- 5-10 years of hands-on digital marketing experience.
- Strong expertise in Meta Ads Manager and Google Ads.
- Experience in Digital Fundraising, Digital Fundraising, marketing, e-commerce, and online customer acquisition.
- Understanding of sales funnels, retargeting, conversion optimisation, and customer lifecycle marketing.
- Proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking.
- Solid understanding of ROAS, CAC, CPA, CTR, CPC, and conversion rates.
- Experience managing advertising budgets and optimising campaigns for business growth.
- Strong analytical, communication, and problem-solving skills.

Role: Performance Marketing Manager, Industry Type: NGO / Social Services / Industry Associations, Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Meta Ads Performance MarketingPaid MarketingD2CGoogle AdsDigital FundraisingROIFacebook AdsYoutube AdsInstagram AdsLinkedin Ads

📌 Digital Marketing Specialist (Mumbai)
🏢 Bharat Crowdera Ventures
📍 Mumbai