Digital Marketing - Campaign Management

Experience: 5- 12 Year

Qualification: Any Degree / MBA in Marketing (Preferred)

Department: Digital Marketing

Contact Person: Uma - (phone hidden) (Call & WhatsApp)

Email I'd: [email protected]

Job Purpose:-

To plan, execute, optimize, and manage end-to-end digital marketing campaigns across platforms, with a strong focus on Meta (Facebook & Instagram) and other performance channels. This role is responsible for campaign strategy, budget management, lead generation performance, optimization, reporting, compliance, and team leadership, ensuring high-quality leads, optimal cost efficiency, and solid ROI for real estate projects. The role also ensures seamless coordination with Sales, Branding, MIS, Website, and CRM teams for end-to-end campaign success.

Key Responsibilities:-

1. Leadership & Team Management

- Lead, mentor, and manage the digital campaign team, including campaign executives and specialists.
- Allocate campaigns, budgets, and workloads based on project priorities and launch requirements.
- Train the team on campaign setup, optimization techniques, audience targeting, analytics, and platform best practices.
- Monitor team performance, provide feedback, and drive continuous skill development.

2. Meta Campaign Management

- Handle end-to-end Meta campaign execution, including:
- Audience research (Investors, NRIs, regional buyers, behavioral segments, lookalikes).
- Ad set creation, bidding strategies, and placements.
- Creative coordination (static, carousel, video, reels, stories).
- Monitor campaigns frequently and optimize based on CPL, CTR, CPC, frequency, relevance score, and conversions.
- Resolve Meta-specific issues such as ad rejections, learning-limited status,



policy violations, and CPL spikes.

3. Campaign Strategy, Planning & Execution

- Design full-funnel campaign strategies for:
- Lead generation.
- Awareness.
- Retargeting.
- Conversion optimization.
- Plan and execute campaigns across:
- Meta (Facebook & Instagram Ads).
- Google Ads.
- YouTube Ads.
- Display networks.
- Third-party platforms and real estate portals.
- Ensure accurate campaign setup, including budgets, targeting, creatives, placements, tracking links, and integrations.

4. Optimization & Performance Management

- Continuously optimize campaigns to improve:
- Lead volume.
- Lead quality.
- Cost per Lead (CPL).
- Return on Ad Spend (ROAS).
- Engagement and reach.
- Conduct A/B testing for creatives, audiences, placements, and bidding strategies.
- Identify trends, gaps, and opportunities to scale high-performing campaigns.

5. Budgeting & Cost Control

- Allocate budgets project-wise based on performance, pipeline requirements, and urgency.
- Monitor daily spends to prevent overspending or underutilization.
- Maintain cost sheets, burn-rate reports, and spend forecasts.
- Ensure optimal utilization of approved budgets with minimal variance.

6. Reporting & Analytics

- Prepare and share daily, weekly, and monthly reports covering:
- Leads generated.
- CPL.
- Spend.
- CTR, CPC, and conversions.




- Campaign-wise and ad-set-wise performance.
- Provide actionable insights to management for decision-making.
- Ensure accurate lead flow tracking into CRM/Salesforce.

7. Cross-Functional Coordination

- Coordinate closely with:
- Sales Team: Lead quality and conversion feedback.
- Branding & Creative Team: Ad creatives and formats.
- MIS Team: Performance reporting.
- Website & Tech Teams: Tracking, landing pages, and APIs.
- Align digital campaigns with project launches, BTL activities, events, and exhibitions.

8. Compliance & Quality Assurance

- Ensure campaigns adhere to brand guidelines and platform advertising policies.

- Ensure proper implementation of
- UTM tracking.
- Pixels.
- APIs.
- CRM integrations.
- Maintain ad account health and prevent policy violations or account restrictions.

Key Performance Indicators (KPIs)

- Lead volume achieved versus target.
- Cost per Lead (CPL) versus benchmarks.
- Lead quality and conversion feedback from Sales.
- Campaign optimization effectiveness.
- Budget utilization efficiency.
- Accuracy and timeliness of campaign reports.
- Team productivity and performance.

Skills & Competencies Required

- Strong expertise in Meta Ads Manager and Google Ads.
- Advanced knowledge of performance marketing for real estate.
- Campaign optimization and analytics expertise.
- Leadership and team management skills.
- Strong understanding of audience targeting and segmentation.
- Knowledge of tracking tools, CRM integrations, and attribution models.
- Analytical, data-driven decision-making ability.
- Excellent communication and cross-functional coordination skills.

Regards

Uma HR

📌 Digital Marketing Manager - Performance and Campaign Management (Chennai)
🏢 G Square Housing
📍 Chennai