- SEO (Primary focus of this role)- Digital Marketing

Own end-to-end SEO strategy — on-page, off-page, and technical SEO — to drive organic traffic and rankings

Conduct keyword research, content gap analysis, and competitor SEO benchmarking

Monitor site health, crawlability, indexing, page speed, and Core Web Vitals

Work with content and design teams to optimize in office content for search intent and conversions

Track SEO KPIs (organic traffic, rankings, CTR, conversions) and report actionable insights

- ASO (App Store Optimization)

Optimize app store listings (title, keywords, description, creatives) to improve visibility and rankings

Monitor app store analytics and iterate based on install and conversion trends

Run A/B tests on app store creatives and metadata to improve download rates





- Engagement / Marketing Automation Tools (CleverTap, MoEngage, or equivalent)

Use engagement platforms like CleverTap or MoEngage to build user segmentation, lifecycle campaigns,

and retention flows

Design and execute push notification, in-app messaging, and email/SMS journeys to improve engagement and reduce churn

Monitor user analytics and behavioral data to inform engagement strategy

- Paid Marketing (Added advantage)

Support SEM and display advertising campaigns as needed to complement organic efforts

Assist in budget allocation across paid channels and monitor ROI/KPIs

Use A/B testing to optimize paid campaign performance

📌 Digital Marketing Manager- New Products Solutions (Delhi)
🏢 mastertrust
📍 Delhi