Job Title: Digital Marketing Manager

Department: Digital Marketing

Reporting To: Digital Head

Location: [Mumbai, India]

Role Overview The Digital Marketing Manager will play a pivotal role in shaping and executing digital growth strategy. This role focuses on developing and implementing digital brand strategy, driving organic growth, managing performance marketing and lead generation campaigns, spearheading influencer marketing initiatives, and overseeing all digital agencies and vendor relationships. The ideal candidate is data-driven, strategic, and results-oriented, with strong leadership skills and hands-on digital expertise.

Key Responsibilities

Digital Brand Strategy

- Lead the development and execution of a cohesive digital brand strategy aligned with overall brand positioning and business goals.
- Collaborate with the Digital Head and Brand teams to ensure consistent brand messaging across all digital touchpoints.
- Identify growth opportunities across channels and emerging platforms.

Organic Marketing

- Drive organic marketing initiatives, including SEO, content strategy, social media engagement, and community building.
- Oversee content planning and calendar to build a solid digital presence and foster user engagement across channels.

Performance Marketing

- Plan, execute, monitor, and optimize paid digital campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, etc., to maximize ROI.
- Use analytics and performance data to make ongoing improvements and recommendations.

Lead Generation

- Build and manage full-funnel lead generation strategies to capture high-quality leads for sales conversion.
- Design, monitor, and optimize campaigns to improve lead quality and conversion rates.

Influencer Marketing

- Develop and manage influencer marketing programs aligned with brand and campaign goals.
- Identify, onboard,



and nurture relationships with content creators and influencers.

Agency & Stakeholder Management

- Oversee and manage relationships with all digital agencies, ensuring delivery of strategic outcomes, timelines, and performance targets.
- Coordinate closely with internal teams (Creative, Content, eCommerce, Sales) to integrate digital efforts with broader business plans.

Analytics & Reporting

- Measure, analyze, and report on key digital performance metrics, campaign results, and ROI to the Digital Head.
- Use data to drive insights and refine strategies for continuous improvement.

Qualifications

Education

- MBA in Marketing, Digital Marketing, Business, Communications. Advanced digital marketing certification is a plus.

Experience

- 7-8 years of digital marketing experience with proven success in strategy, campaign execution, and performance optimization.
- Experience managing digital agencies and cross-functional teams is preferred.

Skills

- Strong understanding of digital brand strategy, SEO, SEM, performance marketing, paid media, and lead generation.
- Excellent analytical skills with experience in web analytics, reporting, and data-driven decision making.
- Hands-on experience with digital tools and platforms (e.g., Google Analytics, Google Ads, Meta Business Manager, CRM/demand-gen tools).
- Demonstrated ability to work cross-functionally and manage multiple projects simultaneously.
- Exceptional communication, presentation, and leadership capabilities.

KPIs / Success Metrics

- Digital traffic growth (organic & paid)
- Lead generation volume & quality
- Conversion rates (across funnels)
- Campaign ROI and performance benchmarks
- Influencer engagement and effectiveness
- Agency performance and delivery against SLAs

Working Relationships

- Internal: Digital Head (Direct), Brand Team, Creative, Sales, eCommerce, Product, Analytics
- External: Digital agencies, SEO partners, media partners, influencers

📌 Digital Marketing Manager (Mumbai)
🏢 Hector u0026amp; Streak Consulting Private
📍 Mumbai