Roles & Responsibilities

- AI-first marketing: use AI tools and agents daily to streamline the marketing tech stack, content production, outbound campaigns and reporting.
- Google Ads: plan, launch and optimise Search, Display and Remarketing campaigns – targeting, landing pages, budgets and ROI/CPL tracking – within agreed cost-per-lead targets.
- LinkedIn Ads: run sponsored content, Lead Gen Forms and retargeting, using job-title, industry, company-size and account-based audience targeting.
- LinkedIn & review platforms: own the company and product pages (content calendar, posting, engagement, follower growth, employee advocacy, employer-brand posts) and manage review platforms such as G2 and Capterra.
- SEO / AEO: own audits, on-page fixes and blog/content calendars to grow organic and AI-driven (answer engine) discovery.
- Website & landing pages: drive conversion improvements and A/B tests on the website and landing pages, coordinating with design and development.
- B2B content & sales toolkit: create or brief ad copy, case studies, written and video testimonials, whitepapers, pitch decks, webinar promotions and collateral, working with sales, design and content colleagues.
- Outbound email & nurturing: run outbound email campaigns that move prospects from awareness to enquiry, and send regular customer and partner updates on product and company news.
- CRM & sales alignment: maintain and enrich the CRM contact database to support ABM and outbound programmes; hand leads to sales promptly, track lead quality and status,



and refine targeting from sales feedback.
- Events & partners: coordinate trade shows, events and roadshows; manage external agencies and video production partners.
- Tracking, analytics & reporting: set up conversion tracking (Google Analytics, Tag Manager, LinkedIn); analyse campaign and competitor data and report weekly/monthly on spend, CPL, lead volume and quality, and pipeline contribution, with clear insights for leadership.
- Brand & market awareness: ensure brand consistency across all channels, and track platform changes, competitor activity and new channels or formats worth testing.

Pay: ₹297,000.00 - ₹1,800,000.00 per year

Application Question(s)

- What is your current CTC in LPA?
- What is your expected CTC in LPA? (18)
- What is your notice period in days? (30)
- If not in Faridabad, are you open to relocating to Pune for this opportunity?
- Reason for job change?
- How many of years of hands-on experience running Google Ads and LinkedIn Campaign Manager yourself?
- How many B2B leads have you generated on a average over the last 3 months through LinkedIn Campaign Manager and Google Ads?
- What is your typical monthly lead volume (MQLs/SQLs), the cost-per-lead you worked to, and the lead-to-chance conversion you achieved?
- If currently serving NP, when is your last working day?
- In which of these you have experience in B2B SaaS products/ B2B tech services//B2B Marketing firms

Experience
- overall: 3 years (Required)

Work Location: In person

📌 Digital Marketing ManagerB Lead Generation & Performance Marketing) (Faridabad)
🏢 OptimHire
📍 Faridabad