Company: JPrime Buildcon LLP

Industry: Real Estate

Reporting To: Management / Director

Company Website: www.jprimebuildconllp.com

HR Manager: Prachi D

HR Contact: (phone hidden)

Email: [email protected]

Interview Time: 02:00 PM to 05:00 PM

Interview Address: Jprime Buildcon llp, Office No. 601/602, One Platinum, Plot no 8, Sector 15 Belapur, Navi Mumbai, Maharashtra, 400614.

Role & responsibilities The Digital Marketing Head will be responsible for planning, executing, and optimizing end-to-end digital marketing strategies to generate quality leads, enhance brand visibility, and support sales for real estate projects. The role requires solid expertise in Meta Ads, PR, and performance-driven digital marketing.

Key Responsibilities:

1. Digital Marketing Strategy

- Develop and implement integrated digital marketing strategies for real estate projects.
- Align marketing campaigns with sales targets and project launches.
- Manage marketing budgets and ensure maximum ROI.

________________________________________ 2. Performance Marketing (Meta & Paid Campaigns)

- Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns.
- Manage Google Ads (Search, Display, YouTube) and other paid platforms.
- Monitor CPL, CPA, CTR, and lead quality metrics.
- Coordinate with sales for lead tracking and conversion optimization.

________________________________________ 3. Lead Generation & CRM Coordination

- Drive quality lead generation through digital channels.
- Ensure proper lead funnel management and CRM integration.
- Analyze lead sources and improve conversion rates.

________________________________________ 4. Public Relations (PR) & Brand Management

- Plan and execute PR activities for project launches and corporate branding.




- Coordinate with PR agencies, media houses, and digital publications.
- Manage brand reputation across digital platforms and portals.

________________________________________ 5. SEO, SEM & Website Management

- Oversee SEO strategies to improve organic rankings and traffic.
- Manage SEM campaigns for project-specific keywords.
- Ensure website optimization, landing page performance, and lead forms.

________________________________________ 6. Social Media & Content Marketing

- Plan and manage social media calendars for projects and corporate branding.
- Oversee content creation (creatives, videos, reels, blogs).
- Ensure consistent brand messaging across platforms.

________________________________________ 7. Analytics, Reporting & Optimization

- Track campaign performance using Google Analytics, Meta Business Manager, and other tools.
- Prepare weekly and monthly performance reports.
- Provide actionable insights for continuous improvement.

________________________________________ 8. Team & Agency Management

- Lead and mentor the digital marketing team.
- Coordinate with external agencies, vendors, and freelancers.
- Ensure timely execution of campaigns and deliverables.

Preferred candidate profile

- In-depth knowledge of Meta Ads & performance marketing.
- Strong understanding of SEO, SEM, SMM, content & analytics.
- Experience in PR and brand-building activities.
- Knowledge of real estate portals (99acres, Magicbricks, Housing, etc.) is an advantage.
- Excellent analytical, communication, and leadership skills

Preferred Qualifications

- Bachelors/Masters degree in Marketing, Digital Media, or related field.
- 5+ years of experience in digital marketing (real estate preferred).
- Proven track record in lead generation and campaign optimization.

📌 Digital Marketing Head (Navi Mumbai)
🏢 JPrime Buildcon
📍 Navi Mumbai