: Digital Marketing Expert

Company: Kefilo

Position: Digital Marketing Expert

Engagement Type: Equity-Based Founding Team Role

Location: Remote/Hybrid, Bhubaneswar, Odisha

Commitment: Approximately 20–25 hours per week

About Kefilo

Kefilo is a NutritionTech and personalized wellness transformation company focused on functional nutrition, preventive wellness, gut health, and sustainable lifestyle improvement. We combine nutrition, fitness, mental wellness, technology, and personalized 90-day transformation programs to help individuals achieve measurable wellness outcomes.

Our long-term vision is to build a Nutrition Intelligence Engine and Dark Factory for Food, integrating nutrition science, data analytics, intelligent food manufacturing, and personalization to create scalable wellness solutions.

We are looking for a Digital Marketing Expert who can take ownership of digital customer acquisition, performance marketing, marketing automation, conversion optimisation, and online growth. The objective is to build a measurable and repeatable digital marketing system that strengthens Kefilo’s brand, reaches the right premium audience, and generates qualified leads and paying customers.

Key Roles &

- Responsibilities1.

Digital Marketing

Strategy &
- Execution

- Develop and execute a comprehensive digital marketing strategy aligned with Kefilo’s business objectives, target segments, and revenue goals.
- Identify and prioritise suitable digital channels to reach premium professionals, entrepreneurs, corporate customers, and wellness-conscious communities.
- Plan and execute campaigns across Meta Ads, Google Ads, LinkedIn, YouTube, and other relevant platforms.
- Establish campaign budgets, audience targeting, messaging, conversion objectives, and performance benchmarks.
- Performance Marketing &
- Paid Acquisition
- Plan, launch, monitor, and optimise paid advertising campaigns to generate qualified leads, customer enquiries, and sales.
- Develop audience segments, retargeting campaigns, lookalike audiences, and customer acquisition funnels.
- Conduct A/B testing of creatives, headlines, offers, landing pages, and calls to action.
- Track cost per lead, customer acquisition cost, conversion rates, return on advertising spend, and revenue generated by each campaign.
- Lead Generation &
- Conversion Optimisation
- Build and optimise landing pages, lead forms, campaign-specific offers, and digital conversion journeys.
- Design funnels for Kefilo’s personalised wellness programs, 90-day transformation offerings, food products, and other services.
- Identify drop-off points across the customer journey and implement improvements to increase enquiry-to-customer conversion.
- Work with the sales and operations teams to improve lead quality, response times, follow-ups, and sales conversion.
- Social Media Growth &
- Content Distribution
- Develop a digital distribution strategy for content across Instagram, LinkedIn, YouTube, and other relevant platforms.
- Coordinate with content creators, designers, nutrition experts, and the founder to promote educational content, customer stories, expert insights, and product campaigns.




- Use organic and paid distribution to improve relevant audience reach, engagement, brand credibility, and customer acquisition.
- Track content performance and identify formats, topics, and messages that generate meaningful business outcomes.
- Marketing Automation &
- CRM
- Implement or optimise CRM workflows to capture, segment, assign, and track incoming leads.
- Develop automated email, WhatsApp, and other permitted follow-up workflows with appropriate consent and communication controls.
- Set up lead scoring, customer segmentation, reminders, nurturing sequences, and sales pipeline reporting.
- Reduce manual follow-ups and improve lead management through automation and clear operational processes.
- Analytics, Tracking &
- Reporting
- Configure and maintain marketing measurement systems, including Google Analytics 4, Google Tag Manager, Meta Pixel, and relevant conversion APIs where applicable.
- Build dashboards to monitor campaign spending, lead generation, conversions, customer acquisition costs, sales, and marketing return.
- Ensure accurate campaign attribution and reliable tracking across landing pages and customer touchpoints.
- Provide regular performance reports with clear insights, corrective actions, and recommendations for budget allocation.
- Customer Research &
- Growth Experiments
- Analyse customer behaviour, campaign feedback, competitor activity, and digital market trends.
- Test different audience segments, offers, pricing messages, creative concepts, and acquisition channels.
- Work with the founder to refine customer personas, value propositions, go-to-market strategies, and product-market fit.
- Identify scalable acquisition channels and develop repeatable growth experiments based on measurable results.
- Cross-Functional Collaboration
- Collaborate with branding, content, sales, product, nutrition, and operations teams to ensure marketing campaigns align with actual customer needs and service capabilities.
- Develop campaign calendars, standard operating procedures, reporting formats, and execution plans.
- Coordinate external agencies, freelancers, and creative partners where necessary.
- Take end-to-end ownership of digital marketing initiatives, from planning and execution to analysis and optimisation.

Required Qualifications &

- Experience

- Degree or equivalent practical experience in Digital Marketing, Marketing, Business, Communications, or a related field.
- Demonstrated hands-on experience in digital marketing, performance marketing, paid advertising, lead generation, or growth marketing.
- Practical knowledge of Meta Ads Manager, Google Ads, campaign optimisation, audience targeting, and retargeting.
- Experience building marketing funnels, landing pages, lead-generation systems, and conversion optimisation workflows.




- Strong understanding of marketing analytics, campaign attribution, customer acquisition costs, and return on marketing investment.
- Familiarity with CRM systems, email marketing, marketing automation, and lead management.
- Ability to independently execute campaigns, interpret data, identify problems, and implement improvements.
- Robust analytical thinking, communication, project management, and execution skills.

Preferred Qualifications

- Experience in NutritionTech, HealthTech, FoodTech, functional food, wellness, lifestyle, or premium consumer brands.
- Demonstrated success in generating qualified leads and converting them into paying customers.
- Experience managing advertising budgets and improving acquisition efficiency.
- Knowledge of SEO, conversion rate optimisation, content distribution, and website analytics.
- Experience with tools such as HubSpot, Zoho CRM, Google Analytics 4, Google Tag Manager, Looker Studio, or comparable platforms.
- A portfolio demonstrating campaign results, funnel performance, lead-generation outcomes, or measurable business growth.

Key Performance Indicators Performance Will Be Assessed Against Agreed Targets, Including

- Qualified leads generated through digital channels.
- Lead-to-customer conversion rate.
- Customer acquisition cost and campaign profitability.
- Marketing-attributed revenue and return on advertising spend.
- Landing-page conversion rate and funnel performance.
- Lead response, follow-up, and CRM tracking efficiency.
- Consistent campaign execution, experimentation, and reporting.

Specific numerical targets and budgets will be established based on the available resources, baseline performance, and business priorities. Engagement &
- Equity Structure

- Role type: Equity-based founding team position.
- Commitment: Approximately 20–25 hours per week.
- Location: Remote/hybrid, with preference for candidates able to coordinate with the Bhubaneswar team.
- Compensation: Equity only at the current stage; no fixed salary is available initially.
- Equity allocation: To be discussed based on experience, expertise, responsibilities, contribution, and long-term commitment.
- Vesting: A proposed five-year vesting structure to align equity participation with sustained contribution and business growth.
- Future compensation: Fixed compensation may be introduced after funding and revenue stabilisation. This could take 6–8 months or potentially a year, depending on business progress.

Ideal Candidate We are looking for a hands-on digital marketing professional who understands that marketing is not just about impressions, followers, or website traffic. The ideal candidate can build acquisition funnels, generate qualified leads, optimise conversion rates, measure customer acquisition costs, and connect marketing activities to actual revenue.

This is an opportunity to join Kefilo’s founding team and help establish the digital growth engine of an emerging NutritionTech company, with long-term equity participation linked to contribution and business growth.

Skills: customer acquisition,digital marketing,campaigns,analytics

📌 Digital marketing expert (Part-time, Equity only) (India)
🏢 Kefilo
📍 India