RMC DISTANCE AND ONLINE EDUCATION CENTRE

JOB TITLE: Digital Marketing Executive

COMPANY: RMC Distance and Online Education Centre

LOCATION: Malappuram, Kerala

EXPERIENCE: Minimum 2–3 years

SALARY: ₹15,000 – ₹20,000 per month (based on experience and performance)

EMPLOYMENT TYPE: Full time

ABOUT RMC

RMC Distance and Online Education Centre provides educational opportunities through various undergraduate, postgraduate, diploma, and professional programmes. We are looking for a skilled and result-oriented Digital Marketing Executive to strengthen our online presence, generate quality student enquiries, and support admission growth.

JOB SUMMARY The Digital Marketing Executive will be responsible for planning, executing, monitoring, and improving digital marketing activities across various online platforms. The role focuses on lead generation, social media growth, campaign performance, and increasing student enquiries and admissions.

KEY RESPONSIBILITIES

1. DIGITAL MARKETING STRATEGY

- Develop and implement digital marketing strategies to promote RMC and its academic programmes.
- Plan campaigns to increase brand awareness, student enquiries, and admissions.
- Identify suitable digital channels to reach prospective students.

2. SOCIAL MEDIA MANAGEMENT

- Manage RMC’s social media accounts, including Instagram, Facebook, and other relevant platforms.
- Prepare monthly and weekly content calendars.
- Coordinate with graphic designers and video editors to create engaging educational content.
- Monitor engagement, reach, followers, and overall social media performance.

3. PAID ADVERTISING AND LEAD GENERATION

- Plan, execute, and optimise paid campaigns through Meta Ads and Google Ads, as required.
- Generate quality leads for UG, PG, MBA, diploma, and other programmes.
- Monitor campaign budgets, cost per lead, conversion rates, and return on ad spend.
- Test different audiences, creatives, and campaign strategies to improve results.

4. CONTENT AND CAMPAIGN PLANNING





- Plan promotional campaigns for admissions, new courses, important dates, and special occasions.
- Develop ideas for reels, videos, carousels, student testimonials, and informative posts.
- Coordinate with the design and content teams to ensure timely delivery of marketing materials.
- Ensure all content follows RMC’s brand guidelines and communication standards.

5. LEAD MONITORING AND ADMISSION SUPPORT

- Track the performance of digital campaigns and the quality of enquiries generated.
- Coordinate with the admissions and counselling teams to understand lead quality and conversion outcomes.
- Identify opportunities to improve enquiry-to-admission conversion rates.
- Analyse feedback from the admissions team and adjust campaigns accordingly.

1. SEO AND WEBSITE OPTIMISATION

* Implement basic SEO strategies to improve website visibility on search engines.
- Monitor website traffic, keyword performance, and landing-page effectiveness.
- Suggest improvements to website content and landing pages to increase enquiries.

7. REPORTING AND PERFORMANCE ANALYSIS

- Prepare weekly and monthly digital marketing performance reports.
- Track key metrics such as reach, engagement, leads, cost per lead, website traffic, and conversions.
- Identify successful campaigns and recommend improvements.
- Maintain proper records of campaign performance and marketing expenditure.

REQUIRED QUALIFICATIONS AND SKILLS

- Minimum 2–3 years of experience in digital marketing.
- Practical experience with Meta Ads Manager and paid social media campaigns.
- Knowledge of Google Ads, SEO, Google Analytics, and website performance tracking.




- Experience in lead generation and performance marketing.
- Good understanding of social media platforms, content strategy, and audience targeting.
- Ability to analyse campaign data and make performance-based decisions.
- Good communication, coordination, and time-management skills.
- Ability to work independently and meet campaign targets.

PREFERRED CANDIDATE

- Experience in the education, training, or service industry will be an advantage.
- Experience in generating leads for educational institutions or admission-based businesses is preferred.
- Knowledge of CRM systems and lead tracking will be an added advantage.
- A results-oriented professional who can connect digital marketing activities with business growth.

KEY PERFORMANCE INDICATORS (KPIs)

Performance will be evaluated based on:

1. Number and quality of student enquiries generated.
2. Cost per lead and effective utilisation of advertising budgets.
3. Contribution to admission conversions.
4. Social media reach, engagement, and audience growth.
5. Campaign performance and return on advertising spend.
6. Timely submission of reports and implementation of marketing plans.
7. Improvement in overall digital marketing performance.

SALARY AND BENEFITS Salary: ₹15,000 – ₹20,000 per month, based on the candidate’s experience, skills, and performance.

HOW TO APPLY

Interested candidates with relevant experience in digital marketing and lead generation may submit their updated CV for consideration.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits

- Cell phone reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Ability to commute/relocate:
- Malappuram, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:
- Diploma (Required)

Experience:
- Digital marketing: 2 years (Required)

Language:
- Malayalam (Required)

Work Location: In person

📌 DIGITAL MARKETING EXECUTIVE (Malappuram)
🏢 RMC Distance Education Centre
📍 Malappuram