Company Description A-Star Institute of Hospitality Management is an education provider focused on developing skilled professionals for the hospitality and service industries. The institute offers industry-relevant programs that combine practical training with academic learning. Located in Mumbai, it collaborates with hospitality partners to expose learners to real-world environments and current industry practices.

A-Star emphasizes career readiness, professional conduct, and strong communication skills to prepare learners for global opportunities.

Role Description The Digital Marketing Executive will manage and execute online marketing activities to enhance the institute’s brand visibility and student outreach. This full-time, on-site role is based in Mumbai and involves planning and running digital campaigns across social media, search, and other online channels. Daily tasks include creating and optimizing web and social media content, monitoring campaign performance, analyzing web and social media metrics, and preparing reports.

The role also includes coordinating with academic and admissions teams to support promotions, events, and lead generation initiatives,



while ensuring consistent messaging and adherence to brand guidelines.

Qualifications

- Strong skills in Marketing and Social Media Marketing, with experience in planning and executing digital campaigns.
- Effective Communication skills, including transparent written and verbal communication for online and offline channels.
- Ability in Web Content Writing to create engaging, accurate, and audience-focused content for websites and social platforms.
- Competence in Web Analytics to track performance, interpret data, and optimize campaigns based on insights.
- Bachelor’s degree in Marketing, Communications, Business, Hospitality, or a related field (or equivalent practical experience).
- Familiarity with major social media platforms, email marketing tools, and basic SEO concepts.
- Proficiency with common digital marketing and analytics tools (e.g., Google Analytics, Meta/Instagram Business tools) is advantageous.
- Ability to work on-site in Mumbai, collaborate with cross-functional teams, and manage multiple campaigns in a fast-paced environment.

📌 Digital Marketing Executive (Mumbai)
🏢 A-Star Institute of Hospitality Management
📍 Mumbai