: Senior Digital Marketing & Social Media Manager

Experience: 4–6 Years

Employment Type: Full-Time

Department: Digital Marketing

Platforms: LinkedIn, Instagram, YouTube, Pinterest, Facebook and other relevant digital channels

About the Role

We are looking for an experienced, hands-on Senior Digital Marketing & Social Media Manager to drive organic growth, SEO and digital marketing initiatives for Ascella Group and its clients.

The ideal candidate will combine strategic thinking with execution capabilities, managing social media, content distribution, community engagement, search optimisation and performance analytics across multiple brands.

This role requires someone who can independently manage digital marketing activities, identify growth opportunities, collaborate with creative teams and deliver measurable improvements in brand visibility, audience engagement and website traffic.

Key Responsibilities1. Social Media Strategy & Management

- Develop and execute social media strategies aligned with brand positioning and business objectives.
- Manage accounts across LinkedIn, Instagram, YouTube, Pinterest, Facebook and other relevant platforms.
- Maintain monthly content calendars, publishing schedules and platform-specific growth strategies.
- Identify content opportunities, industry trends and relevant audience interests.
- Optimise captions, headlines, descriptions, hashtags and formats for each platform.
- Ensure consistent brand voice, visual identity and publishing schedules.

1. Organic Growth & Community Engagement

- Develop strategies to improve organic reach, audience growth, engagement and brand visibility.
- Manage comments, messages, mentions and interactions across platforms.
- Proactively engage with relevant individuals, industry professionals, creators, brands and communities.
- Identify opportunities for partnerships, collaborations and cross-promotion.
- Analyse audience behaviour and implement initiatives that improve engagement, content discovery and website visits.
- Focus on sustainable growth and relevant audience acquisition rather than vanity metrics.

1. Search Engine Optimisation (SEO)

- Develop and implement SEO strategies for Ascella Group and client websites.
- Conduct keyword research, search intent analysis, competitor research and content gap analysis.
- Optimise website pages, metadata, headings, URLs, internal links and on-page content.
- Collaborate with content writers on SEO-focused articles, landing pages and search-driven content.
- Monitor indexing, rankings, organic traffic, clicks and impressions through Google Search Console and Google Analytics.
- Conduct technical SEO audits and coordinate with developers to resolve issues.
- Identify opportunities to improve website structure, content quality, search visibility and organic conversions.
- Track performance and recommend data-driven improvements.

1. YouTube & Pinterest Management

- Develop strategies to improve organic discovery and audience growth on YouTube and Pinterest.
- Optimise YouTube titles, descriptions, thumbnails, playlists and channel structure.
- Monitor watch time, audience retention,



video performance and subscriber growth.
- Optimise Pinterest profiles, boards, Pin descriptions, keywords and destination links.
- Identify search trends and evergreen content opportunities.
- Repurpose existing content and creative assets for each platform.
- Analyse performance and improve discoverability, engagement and referral traffic.

1. Content Strategy & Distribution

- Develop content pillars, campaign concepts and platform-specific content ideas.
- Translate marketing objectives into actionable content plans.
- Brief content writers and graphic designers with transparent objectives and creative direction.
- Review and optimise content for quality, relevance and platform suitability.
- Identify opportunities to repurpose content across social media, blogs, YouTube and Pinterest.
- Coordinate approvals, publishing workflows and creative assets.
- Balance brand storytelling, educational content, thought leadership, engagement and conversion-oriented content.

1. Paid Advertising & Campaign Management

- Plan, execute and optimise Meta Ads and Google Ads campaigns, where required.
- Conduct audience research, keyword targeting, campaign setup and budget optimisation.
- Monitor conversions, cost per lead and return on advertising spend.
- Integrate paid advertising with organic social media and SEO initiatives.

Hands-on experience with Meta Ads and Google Ads is an added advantage.

1. Analytics, Reporting & Performance Optimisation

- Track performance across social media, SEO, websites and digital marketing campaigns.
- Prepare comprehensive monthly digital marketing performance reports covering social media growth, engagement, organic traffic, keyword rankings, SEO performance, content results and campaign metrics.
- Include key insights, progress against targets, challenges and actionable recommendations for the following month.
- Use Google Analytics 4, Google Search Console and native platform analytics to evaluate performance.
- Identify high-performing and underperforming content and channels.
- Establish relevant KPIs and use data to improve content strategies, engagement and search visibility.

1. Marketing Coordination & Execution

- Coordinate with content writers, graphic designers, developers and internal teams.
- Translate marketing requirements into actionable content plans, SEO activities and campaign briefs.
- Maintain content calendars, marketing trackers, reporting documents and approval workflows.
- Track deadlines and deliverables to ensure timely execution.
- Maintain organised documentation and proactively identify opportunities to improve workflows and marketing performance.

Required Qualifications & Skills
- 4–6 years of professional experience in digital marketing, social media management and organic growth.




- Demonstrated experience managing multiple brands, accounts or digital marketing projects.
- Strong hands-on knowledge of LinkedIn, Instagram, YouTube and Pinterest.
- Practical experience in SEO, keyword research, on-page optimisation and content strategy.
- Strong understanding of organic growth, community engagement and platform optimisation.
- Experience with Google Analytics 4, Google Search Console and social media analytics.
- Excellent written communication skills and an understanding of brand voice and storytelling.
- Ability to interpret analytics and translate insights into actionable strategies.
- Experience coordinating with writers, designers and developers.
- Strong organisational skills, initiative and the ability to manage multiple accounts independently.

Preferred Qualifications
- Experience managing Google Ads and Meta Ads campaigns.
- Familiarity with Ahrefs, Semrush, Screaming Frog or equivalent SEO tools.
- Experience with Buffer, Hootsuite, Sprout Social, Meta Business Suite or similar platforms.
- Knowledge of technical SEO, conversion tracking and landing page optimisation.
- Experience with B2B, SaaS, technology, cybersecurity, professional services or premium brands.
- Experience developing marketing reports and performance dashboards.

Key Performance Indicators (KPIs) Performance will be evaluated against agreed objectives, including:
- Organic reach, engagement and relevant audience growth.
- Content quality and publishing consistency.
- Organic search traffic, keyword visibility and search impressions.
- Website traffic quality, referral traffic and relevant conversions.
- YouTube growth, audience retention and Pinterest performance.
- Quality of community engagement.
- Timely delivery of marketing activities.
- Accuracy and usefulness of monthly reports.
- Implementation of performance-driven improvements.
- Paid campaign results, where applicable.

Targets will depend on each account's starting position, business objectives and available resources.

Ideal Candidate Profile

We are looking for a proactive, hands-on digital marketer who can combine social media management, SEO, content strategy, community engagement and analytics into a cohesive growth strategy.

The candidate should demonstrate creative judgement, analytical thinking, accountability and the ability to manage multiple brands while delivering measurable results.

Application Requirements

Interested candidates must email their CV and portfolio to [email protected].

Applications must include examples of social media accounts, websites or digital marketing projects the candidate has previously managed and scaled.

Candidates should clearly demonstrate

- Accounts and platforms personally managed.
- Their specific responsibilities and strategies implemented.
- Measurable results, including organic audience growth, engagement improvements, SEO performance or website traffic growth.
- Relevant analytics, case studies or before-and-after performance data, wherever available.

Applications without relevant portfolio examples and evidence of previous growth results may not be considered.

📌 Digital Marketing and Social Media Manager (India)
🏢 Ascella Group
📍 India