D2C Growth Manager (Skincare/FMCG/Beauty)

What You’ll Own:

- D2C Revenue:

Drive revenue growth through effective online strategies.

- Performance Marketing:

Manage and optimize campaigns on Meta and Google Ads to maximize ROI.

- E-commerce Platform Management:

Oversee our Shopify store, ensuring a seamless shopping experience.

- Conversion Rate Optimization (CRO):

Implement strategies to enhance website performance and increase conversion rates.

- CRM & Retention:

Develop and execute lifecycle marketing strategies across Email, WhatsApp, and SMS.

- Campaign Management:

Lead and coordinate marketing campaigns to engage and retain customers.

- Analytics:

Analyze key performance metrics to inform decision-making and optimize marketing efforts.

Qualifications:

- Experience:

5+ years of hands-on experience in D2C, e-commerce, or digital marketing.

- Advertising Expertise:

Strong independent experience managing Meta and Google Ads.

- E-commerce Growth:





Proven hands-on experience with Shopify and driving e-commerce growth.

- Analytical Skills:

Robust understanding of key metrics such as CAC, ROAS, AOV, LTV, CVR, CTR, CPM, retention, and contribution margin.

- CRM Experience:

Familiarity with CRM/lifecycle marketing tools (e.g., Klaviyo, WebEngage, MoEngage, CleverTap, Kwik Engage) is a plus.

- Problem-Solving:

Strong analytical, execution, and problem-solving skills.

- Ownership:

Comfortable taking end-to-end ownership in a fast-paced startup environment.

- Industry Knowledge:

Experience in skincare, beauty, wellness, FMCG, or consumer brands is a strong plus.

What We Offer:

- Competitive salary and performance-based bonuses.

- Opportunities for professional growth and development.

- A dynamic and collaborative work environment.

📌 C Growth Manager (Skincare/FMCG/Beauty) (Delhi)
🏢 GLOBELANCE
📍 Delhi