Content Strategist Lead – Video & StorytellingCompany: PERCH Brands Pvt. Ltd.

Experience: 2–5 Years

Location: West Delhi

Employment Type: Full-time

Industry: D2C / Menswear / Fashion

About PERCHPERCH is a rapidly growing, homegrown D2C menswear brand dedicated to redefining modern Indian menswear. Founded in 2023, the brand focuses on premium quality, in-house manufacturing, craftsmanship, and design innovation. PERCH specializes in high-quality smart-casual apparel designed for the contemporary Indian man, combining refined everyday aesthetics, sharp silhouettes, premium fabrics, and modern design.

With a strong focus on product, quality, and customer experience, PERCH is building a distinctive menswear brand for the evolving Indian consumer.

About the RoleWe are looking for a Content Strategist Lead – Video & Storytelling who can build a strong, distinctive content direction for PERCH across social platforms.

This is a video-first, story-led role focused on developing original concepts, recurring content formats, Reels, campaigns, and narratives that strengthen the brand's identity.

Key Responsibilities

- Develop and own the video content strategy across Instagram, YouTube, and relevant digital platforms.
- Build content pillars, recurring formats, and content series aligned with PERCH's brand positioning.
- Develop story-led Reels and video concepts rather than conventional product-focused content.
- Create concepts around fashion, culture, lifestyle, consumer behaviour, and brand/product insights.
- Develop creative briefs, story structures, scripts, references, and shoot directions.
- Work closely with photographers, videographers, creators, designers, influencers, and the marketing team.
- Plan and manage content calendars around product launches,



campaigns, shoots, and brand initiatives.
- Identify relevant trends and cultural moments and translate them into content that feels native to the PERCH brand.
- Review content performance and use data to improve formats, hooks, storytelling, and overall content strategy.
- Experiment with new formats and creative approaches to improve engagement, retention, reach, and brand recall.
- Maintain a consistent premium, contemporary, and distinctive brand identity across all content.

Required Skills & Experience
- 2–5 years of experience in content strategy, social media, creative strategy, or a similar role.
- Strong experience in video-first social content and short-form video.
- Ability to take an idea from concept → script/story structure → shoot → final content.
- Strong understanding of Instagram Reels and short-form content formats.
- Strong storytelling and conceptual thinking ability.
- Good understanding of fashion, lifestyle, youth culture, and digital content trends.
- Strong visual sensibility with an understanding of pacing, hooks, transitions, composition, and narrative.
- Experience working with fashion, lifestyle, D2C, or consumer brands will be preferred.
- Ability to collaborate with creative teams and manage multiple content initiatives.
- Strong analytical understanding of content performance and social media metrics.
- Portfolio is mandatory.

What We Don't Want
- No generic “chapri”/trend-based reels without a strong idea.
- No repetitive product shots.
- No boring catalogue-style content.
- No content that simply follows trends without adding a brand perspective.

We are looking for someone who can think in stories, not just formats, and build content that people want to watch, share, and remember.

📌 Content Strategist -Video & Storytelling (Delhi)
🏢 Perch
📍 Delhi