Role & responsibilities

1. International Content Strategy:

- Develop and own the annual and quarterly content strategy for Fast&Ups; international markets.
- • Build market-specific content pillars based on consumer behaviour, cultural nuances, sporting calendars and business priorities.
- Identify content opportunities around sports, fitness, wellness, hydration, lifestyle and cultural moments.

2.Social Media Content :

- Own content strategy for Instagram, TikTok, YouTube and other relevant platforms.
- Develop creative testing frameworks across hooks, formats, messaging, CTAs and audiences.
- Develop concepts for Reels, TikToks, static content, carousels, stories and other social formats.
- Identify trends, formats, sounds, conversations and cultural moments relevant to each market.
- Ensure content is optimized for engagement, reach and discovery.

3. Creator & Influencer Content :

- Work closely with the creator/influencer team to develop briefs and content directions.
- Develop creative briefs for different creator cohorts and use cases.
- Identify opportunities to convert creator content into paid media assets.

4. E-commerce Content

- Work with e-commerce teams to ensure strong product storytelling and consistency across all platforms.




- Help Develop enhanced product content, A+ content, banners, videos and platform-specific assets.
- Ensure brand consistency across D2C and marketplace environments.

5. Team & Agency Management

- Manage internal content resources, copywriters, editors and external agencies/creators.
- Build effective content workflows and approval processes across international markets.
- Brief creative teams and ensure timely delivery of assets.
- Maintain high standards of quality and brand consistency.

Preferred candidate profile

- 5-8 years of experience in content strategy, social media marketing, brand marketing, or digital content.
- Experience working across international markets, global brands, or export-focused consumer businesses.
- • Strong understanding of Instagram, TikTok, YouTube, creator marketing, and content performance analytics.
- Experience in FMCG, nutraceuticals, sports nutrition, wellness, consumer healthcare, or lifestyle brands preferred.
- Excellent storytelling, creative thinking, and content planning capabilities. •
- Preferred Industry Experience: FMCG, Nutrition, Ecommerce, B2B & B2C, Wellness

📌 Content Strategist Manager (Delhi)
🏢 Fullife Healthcare
📍 Delhi