About the job

Location: Bengaluru

Employment: Full time, work from office

Experience: 4 to 6 years in SEO, including ownership of strategy and delivery

Education: Any graduate

About Digit

At Digit, our mission is to Make Insurance Simple. We use technology to make insurance easier to understand, buy and claim. Our general insurance products cover motor, health, travel, home and business needs. Simplicity, transparency and customer experience guide how we develop our products and communicate with customers.

About the role

You will own SEO strategy and delivery for assigned insurance categories on godigit.com. You will set priorities for organic growth and AI search visibility, lead improvements across content and technical SEO, and connect this work to qualified leads and policy purchases. This role requires hands-on expertise, sound judgement and the ability to deliver through content, product, technology and analytics teams.

Responsibilities

Organic growth strategy:

· Build quarterly SEO roadmaps for product pages, supporting content and tools. Prioritise initiatives by customer intent, business potential, evidence, effort and implementation dependencies.

· Analyse search demand, competitors and customer questions to identify opportunities across the insurance journey. Define page architecture, content clusters and internal linking strategies.

· Diagnose ranking and traffic declines using search, analytics and crawl data. Separate technical issues, content weaknesses, policy concerns and changes in demand, and lead corrective action.

Content strategy and quality

· Lead content audits and decide which pages to improve, consolidate, retain or retire. Resolve cannibalisation and duplication, and maintain clear relevance to customer needs and insurance products.

· Develop content with product specialists, expert authors and reviewers. Use approved claims insights, original research, calculators and practical examples to provide useful information beyond generic summaries.

Technical SEO leadership

· Own audits of crawlability, indexing, JavaScript rendering, canonicalisation, redirects, structured data, sitemaps and site architecture.



Use crawl and log analysis to prioritise issues on large websites.

· Work with developers and business analysts on mobile experience, Core Web Vitals, CMS changes and SEO requirements. Define acceptance criteria and verify changes in UAT and after release.

· Plan SEO requirements for new page templates, product launches, redesigns and migrations. Maintain redirect and indexation plans and monitor performance after implementation.

AI search visibility

· Own answer engine optimisation and generative engine optimisation (AEO and GEO) within the SEO strategy. Run documented experiments to improve the clarity, evidence and usefulness of Digit’s content across AI search experiences.

· Maintain a defined set of product and customer queries for Google AI Overviews and AI Mode, ChatGPT, Gemini and Perplexity. Track Digit mentions, citations, competitor coverage and factual accuracy using consistent audit methods.

· Use native AI reports in Search Console and Bing Webmaster Tools alongside sampled audits and approved tools. Report identifiable AI referrals and conversions with clear attribution limits.

Authority and digital PR

· Work with PR and content teams on expert commentary, original data and resources that can earn relevant editorial coverage and links. Evaluate partner and agency proposals against search engine guidelines.

· Review backlink patterns, lost links and suspicious acquisition activity. Base remedial recommendations on evidence, and set clear quality standards for outreach.

Measurement and business outcomes

· Own SEO dashboards and reviews using Search Console, GA4 and reporting tools. Separate branded and non-branded performance and connect page visibility and traffic to quote starts, qualified leads and attributable policy purchases.





· Work with analytics and CRM teams on event quality, conversion definitions and sales outcomes. Partner with product and UX teams to improve organic landing pages and quote journeys, using clear hypotheses and success measures.

· Present priorities, results, uncertainties and corrective actions to leadership. Assess changes against baselines, seasonality and implementation dates, and distinguish observed results from assumptions.

Requirements and skills

· Proven ownership of SEO strategy for a large website or competitive product category. Share case studies showing the starting position, your decisions, implementation and measurable business results.

· Strong technical SEO expertise, including crawl and indexation diagnostics, JavaScript SEO, architecture, structured data, Core Web Vitals and migration planning.

· Experience building content strategies around search intent, expert input and original evidence. Sound understanding of quality and spam guidelines for financial and health topics.

· Practical experience with AI visibility audits or documented AEO and GEO experiments, and the judgement to evaluate new tactics against reliable guidance and evidence.

· Hands-on proficiency with Google Search Console, GA4, Screaming Frog or a comparable crawler, and Semrush or Ahrefs. Ability to build helpful reports in Looker Studio and Excel or Google Sheets.

· Ability to interpret HTML, CSS and JavaScript behaviour, communicate requirements to developers, and validate implementation. Experience working with CMS and analytics teams.

· Experience mentoring SEO contributors or managing agency delivery. Strong prioritisation, analytical reasoning and stakeholder communication, including explaining trade-offs to leadership.

Preferred experience

· SEO experience in insurance, financial services or another sector requiring careful product claims and expert review.

· Experience with CMS, regional or multilingual SEO, and improving organic conversion journeys.

· Use of SQL, Python, APIs or automation for audits and reporting, with appropriate validation and data handling.

📌 Consultant - SEO (Bengaluru)
🏢 Go Digit Life Insurance
📍 Bengaluru