Position: CHANNEL ACTIVATION MANAGER- MT

Functional Reporting: Head - MT

Location: Ahmedabad, HO

Role Purpose:

This national role would support the planning and implementation of MT /Ecom Channel strategy for all the Brands across the regions in line with the company's overall business strategy.

Key Accountabilities/ Responsibilities:

- Financial: Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.
- Customer: Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines
- Process: Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.
- People: Excellent communication skills should be able to interact with multiple stakeholders

Key Deliverables:

- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.
- Make NPD launches / Share gain plans in line with Organization goals
- Lead 3rd Party Merchandiser Organization and ensure delivery on input measures KPIs and output measures: ROI & Spend Effectiveness.
- Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.




- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.
- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

Key Interactions:

- In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution
- Highly proficient in MS Office/Excel, Adept at Sales technology tools utilisation and development

Key Dimensions: Managing connections with the stakeholders

- Within Function MT Head, KAMs
- Cross Function Supply Chain Teams, Commercial team, Brand Marketing
- External – Customer teams from MT / Ecom accounts

Educational Qualifications:

- MBA Premier ‘B’ School

Experience (Type & Nature): At least 5-7 years of overall work experience (at least 2 years exposure to MT / ECom as either a KAM / Category Manager). An MT ASM in a Top Tier organisation only with a flair for this can also be evaluated.

Functional Competencies

Behavioral Competencies:

- Proactive, result oriented, owns the work, takes initiatives on his own
- Excellent communication skills – should be able to interact with multiple stakeholders
- Excellent analytical, problem solving and negotiation skills

📌 Channel Activation Manager-MT (Ahmedabad)
🏢 Destinationhr
📍 Ahmedabad