Chief Executive Officer (CEO)

Tea Retail | QSR | Franchise Expansion | Business Growth

Industry: Tea / Food & Beverage / QSR / Retail / Franchise Business

Experience: 15+ Years

Position: Chief Executive Officer (CEO)

Reporting To: Promoters / Board of Directors

Role Overview

We are looking for a dynamic, entrepreneurial, and growth-oriented Chief Executive Officer (CEO) to conceptualize, establish, and scale a branded tea retail and franchise business across India.

The role involves building a large-scale, affordable, high-volume tea retail network , with a strong focus on business strategy, brand positioning, retail outlet setup, franchise expansion, revenue growth, and end-to-end P&L; ownership.

The ideal candidate should have proven experience in building and scaling consumer-facing retail, beverage, QSR, or franchise-led businesses , with a strong track record of establishing profitable and scalable business models.

Key Responsibilities

1. Business Strategy & Setup

- Develop and execute the overall business strategy, growth roadmap, and expansion plans.
- Conceptualize and establish the retail business model, including store formats, product offerings, pricing, and target markets.
- Identify new business opportunities, geographic markets, and revenue streams.
- Build scalable business infrastructure, operating frameworks, and organisational capabilities.

2. Retail Outlet & Franchise Expansion

- Lead the end-to-end setup, launch, and expansion of company-owned and franchise-operated outlets .
- Develop franchise business models, commercial structures, and partner acquisition strategies.
- Drive franchise partner identification, onboarding, training, and network development.
- Identify high-potential outlet locations and oversee store setup, launch, and operational stabilization.
- Establish standardized outlet formats, SOPs, and performance benchmarks.
- Drive profitable multi-city expansion and franchise network growth.

3.



Brand Building & Market Positioning

- Develop and execute strategies for brand positioning, market visibility, and consumer engagement .
- Establish a strong and differentiated brand identity in the tea retail segment.
- Drive marketing initiatives, customer acquisition, and brand awareness.
- Build customer loyalty, repeat consumption, and consistent customer experience.
- Monitor market trends and competitive positioning to identify growth opportunities.

4. Revenue Growth & P&L; Ownership

- Take complete ownership of business P&L;, revenue, EBITDA, profitability, and ROI .
- Drive revenue growth through outlet expansion, franchise development, and market penetration.
- Develop annual business plans, budgets, revenue forecasts, and profitability targets.
- Monitor outlet-level unit economics, operating margins, break-even timelines, and payback periods.
- Drive cost optimization and operational efficiencies across the business.
- Ensure sustainable profitability across company-owned and franchise outlets.

5. Retail Operations & Business Excellence

- Establish standardized operating processes across the outlet network.
- Ensure consistent product quality, pricing, hygiene, customer service, and brand experience.
- Build efficient procurement, sourcing, inventory management, and supply chain systems.
- Implement POS, MIS, dashboards, and performance monitoring frameworks.
- Drive operational excellence and scalability across multiple locations.

6. Leadership & Organisation Building





- Build and lead high-performing teams across business development, franchise expansion, operations, marketing, and finance.
- Establish accountability frameworks, KPIs, and performance-driven processes.
- Work closely with promoters and senior leadership on business strategy and expansion.
- Foster an entrepreneurial, execution-focused, and growth-oriented culture.

Key Requirements

- 15+ years of professional experience , with significant exposure to business leadership, retail expansion, and franchise development.
- Proven experience in building, launching, or scaling retail, QSR, beverage, or franchise-led consumer businesses .
- Strong expertise in company-owned and franchise-operated outlet expansion .
- Demonstrated success in business strategy, new market development, brand positioning, and revenue growth.
- Solid understanding of franchise economics, outlet profitability, and end-to-end P&L; management .
- Experience managing multi-location operations and building scalable business models.
- Strong commercial acumen, entrepreneurial mindset, and leadership capabilities.
- Ability to independently build and scale a business from an early stage.

Preferred Industry Background

- Tea / Coffee / Beverage Retail Chains
- Quick Service Restaurants (QSR)
- Franchise-led Food & Beverage Businesses
- Multi-Outlet Consumer Retail Chains
- Mass-Market Food Retail Businesses

Ideal Candidate An entrepreneurial business leader with proven experience in building and scaling a retail or franchise-led consumer business . The candidate should have demonstrated success in setting up outlets, expanding franchise networks, strengthening brand positioning, driving revenue growth, and independently managing business profitability .

Preference will be given to professionals who have successfully built or significantly scaled a multi-location tea, beverage, QSR, or food retail business.

📌 CEO- Tea Retail/QSR (Mumbai)
🏢 Intellectual Capital HR Consulting
📍 Mumbai