Develop platform-wise social media content plans aligned to campaigncalendar and brand guidelinesBriefs the content agency on monthly content calendar; review and approve creatives before publishingOwn ORM creatives as part of lower funnel content strategyOwn the WCL website content strategy - Briefs agency on page updates,SEO copy and UX improvementsCoordinate with the ATL team to ensure digital creative extensions are consistent with the TVC and brand campaignTrack digital creative KPIs