About the Role

As the Category Manager – Flowers & Gifting, you will own the category from product selection and sourcing to pricing, margins, launch, performance and customer feedback.

You will work closely with procurement, operations, marketing, sales and vendors to build products that customers love while ensuring strong commercial performance.

Key Responsibilities

- Own the complete Flowers & Gifting category and its business performance.
- Develop and manage the product assortment across bouquets, floral arrangements, gifting products, subscriptions and seasonal offerings.
- Identify customer needs, market trends and emerging product opportunities.
- Conduct competitor and market research to identify gaps and opportunities.
- Work with vendors, florists and suppliers to develop and source products.
- Evaluate product quality, pricing, availability and commercial viability.
- Define pricing and support margin optimisation across the category.
- Develop new products and seasonal collections for occasions such as Valentine's Day, Mother's Day, birthdays, anniversaries, festivals and corporate gifting.
- Monitor product/category sales, margins, inventory, wastage and customer feedback.
- Identify underperforming products and recommend improvements or discontinuation.
- Work closely with operations to ensure products are operationally feasible and scalable.
- Collaborate with marketing on product positioning, campaigns, launches and promotions.
- Track category KPIs and prepare regular MIS/business reviews.
- Build and maintain strong vendor and partner relationships.
- Develop processes and SOPs for product/category management.
- Continuously improve the assortment based on sales data, customer feedback and market trends.




- Identify opportunities for new categories, partnerships and revenue streams.

Key Metrics / KPIs

- Category revenue and growth
- Gross margin / contribution margin
- Product-level profitability
- Recent product launches and performance
- Product sell-through
- Inventory availability
- Wastage / shrinkage
- Customer satisfaction and feedback
- Repeat purchases
- Vendor performance
- Category-level cost optimisation

What We're Looking For

- 4–8 years of experience in Category Management, Product Management, Buying, Merchandising, Business Management or a similar role.
- Experience in fresh flowers, florists, gifting, D2C, FMCG, lifestyle or consumer products is preferred.
- Strong understanding of product assortment, sourcing, pricing and margins.
- Experience working with vendors and external partners.
- Strong commercial and analytical thinking.
- Ability to understand customer behaviour and convert insights into products.
- Strong negotiation and stakeholder management skills.
- Comfortable working with Excel/MIS and business performance data.
- Ability to work independently and take ownership.
- Strong execution skills with the ability to work in a fast-paced entrepreneurial environment.

Ideal Candidate

We are particularly interested in candidates who have owned a category or product portfolio end-to-end, from understanding customer demand and sourcing/development through pricing, launch, sales performance and continuous improvement.

Experience in fresh flowers/floristry is highly preferred, but candidates from adjacent categories such as premium gifting, FMCG, fragrance, candles, home décor, lifestyle or other consumer product businesses may also be considered.

📌 Category/Product Manager (Pune)
🏢 The Full Circle
📍 Pune