What you'll be responsible for

- Owning the P&L; for assigned State PCS categories including budgets, pricing, enrollment, and revenue targets
- Launching new state categories from 0 to 1 across market prioritization, product construct, GTM, and first cohort acquisition
- Scaling growth across acquisition, conversion, retention, and monetization aligned to exam notification cycles
- Owning organic distribution across YouTube, Telegram, WhatsApp, and app, along with customer lifecycle management
- Driving performance marketing across Meta, Google, and YouTube including budgets, creative briefs, and CAC/ROAS accountability
- Leveraging data and competitor intelligence to track funnel performance and drive category Decisions.

Who we're looking for

- 4 to 8 years in Category Management, Growth, Business, or P&L; ownership roles
- Proven track record of scaling categories within test prep or EdTech, with UPSC,



State PCS,SSC, or Banking preferred
- Demonstrated 0 to 1 experience launching and scaling a new category, market, or product
- Hands-on grasp of acquisition, retention, pricing, performance marketing, and CAC economics
- Solid analytical and stakeholder management skills, comfortable with dashboards and cohort data
- Entrepreneurial mindset with high ownership and a bias for action

Strongly Preferred

- Experience with YouTube led organic funnels in test prep
- Understanding of the Hindi belt aspirant and how demand moves with state exam cycles
- Prior experience in scaling a test prep category

Skills

- P&L;
- Revenue Targets
- GTM
- Performance Marketing
- CAC
- ROAS

📌 Category Growth Manager - Online (New Delhi)
🏢 Drishti
📍 New Delhi