About the Role:

At Snooplay, we're building a 60-min delivery app for everything kids and babies need - from toys and games to baby gear, fashion and everyday essentials.

We're looking for someone with a sharp eye for products, an interest in brands, and the curiosity to discover what parents and children would love to buy next.

This role sits at the intersection of category building, product sourcing and brand partnerships . You'll identify promising brands, curate products with robust sales potential, pitch Snooplay as a sales channel, and build partnerships that help us create a relevant, exciting and differentiated assortment.

You'll own the partnership journey end-to-end, from discovering a brand and pitching our business model to negotiating commercial terms, finalising agreements and onboarding products.

What You'll Do:

- Discover brands and products: Build a strong pipeline of brands, manufacturers, distributors and vendors across toys, games, baby gear, kids' fashion, baby care and other relevant categories.
- Build brand partnerships: Pitch Snooplay as a sales channel and establish partnerships that help brands reach new customers and grow their business.
- Own commercial negotiations: Negotiate margins, pricing, payment terms, return policies and other commercial conditions to build mutually beneficial partnerships.
- Drive sourcing and procurement: Identify products worth bringing onto Snooplay through Sale or Return (SOR) arrangements as well as outright purchases, depending on the product's potential, commercial viability and suitability for the business.
- Curate a winning assortment: Evaluate vendor portfolios and identify products with strong sales potential, attractive margins and relevance to our customers.
- Build categories from the ground up: Identify gaps in our assortment, emerging trends, promising new brands and evolving customer needs to strengthen Snooplay's offering across kids and baby categories.
- Own the onboarding journey: Take partnerships from initial outreach and pitching through commercial negotiations,



agreement finalisation, documentation and coordination with internal teams to get products listed and launched.
- Explore strategic brand collaborations: Identify opportunities for co-branded products, exclusive collections, special launches, private-label development and other collaborations that create differentiation for Snooplay and its partners.
- Build long-term relationships: Develop strong relationships with brand founders, manufacturers and distributors to unlock new products, better commercial terms and future business opportunities.

What We're Looking For:

- A genuine interest in brands, consumer products, kids' products and emerging market trends.
- A strong product instinct - the ability to recognise products that customers would want and that can perform well commercially.
- Excellent communication and pitching skills, with the confidence to engage brand founders, manufacturers and business owners.
- Ownership and follow-through - the ability to take a prospective partnership from the first conversation to a signed agreement and successful onboarding.
- Strong relationship-building skills and the ability to build a consistent pipeline of prospective brands
- An organised, proactive approach with the ability to work independently and identify opportunities rather than wait for instructions.

Prior experience in category management, merchandising, sourcing, vendor management or brand partnerships is a plus, but not essential. We're looking for someone with the right combination of product instinct, commercial thinking and relationship-building ability.

Why This Role?

You'll help shape what Snooplay sells, which brands we partner with and how our categories evolve. From discovering an exciting new brand to negotiating a partnership and bringing its best products to customers, you'll have direct ownership of the process.

It's an opportunity to combine a love for products and brands with business thinking, relationship building and the satisfaction of building something from the ground up. If this sounds interesting, drop me an email at [email protected]

📌 Category Associate (Noida)
🏢 snooplay.in
📍 Noida