Business Development Manager

Are you someone who can drive onground growth initiatives, bridge strategy with execution, and lead teams to build strong market presence? As a Business Development Manager, you will own BTL activities and onfield marketing initiatives while identifying new business opportunities, building local partnerships, and managing a high-performing team. If you are result-driven, hands-on, and enjoy working in a fast-paced, target-oriented environment, let’s meet.

Your responsibilities:

- Perform onground market research to identify new business opportunities, catchment areas, and prospective customers
- Plan, execute, and optimize BTL marketing activities such as roadshows, society activations, kiosks, events, referrals, and local partnerships
- Create and implement business development strategies based on local demographics, market trends, competition analysis, and customer behavior
- Lead and manage onfield marketing and business development teams to achieve lead generation and revenue targets
- Oversee daily onground activities, ensure productivity, discipline, and performance tracking of the team
- Build strong relationships with customers, channel partners, RWAs, brokers, and other local stakeholders to drive sustained business opportunities
- Coordinate closely with Marketing and Sales teams to ensure seamless lead handover and conversion
- Train, mentor, and guide team members on pitch delivery, objection handling, customer engagement, and closure techniques
- Monitor lead quality, conversion ratios,



and campaign effectiveness to improve ROI of BTL initiatives
- Present market insights, performance reports, and actionable recommendations to senior stakeholders
- Ensure proper branding, visibility, and compliance across all on-field marketing activities
- Manage budgets and vendor coordination for BTL campaigns and on-ground activations
- Participate in reviews, planning meetings, training sessions, and field audits to improve execution excellence
- Maintain and update customer and lead data in CRM systems
- Prepare regular MIS reports on business development activities, team performance, and revenue contribution

Skill sets / Experience we require:

- 6–9 years of relevant experience in Business Development, BTL marketing, on-field sales, or growth roles
- Proven experience in managing and scaling on-ground teams
- Strong leadership, people management, and coaching skills
- Excellent verbal and written communication skills
- Hands-on experience in executing BTL campaigns and local marketing initiatives
- Solid understanding of sales funnels, lead conversion metrics, and ROI measurement
- Ability to analyze market data and translate insights into actionable strategies
- Proficiency in MS Office (Excel, PowerPoint, Word)
- Familiarity or hands-on experience with CRM tools is an added advantage
- Willingness to be on the field and lead from the front

Pedigree:

- Bachelor’s degree in Engineering (any discipline)
- Master’s in Business Management / Marketing / Sales or related field

📌 Business Development Manager (Bareilly)
🏢 SolarSquare
📍 Bareilly