Position Summary:

The Business Development role at Artasia is accountable for identifying, engaging, and converting global buyers, ensuring new account growth and market penetration. It combines outreach, sampling-to-order conversion, relationship building, and revenue accountability, while working closely with merchandising, design, and production teams to translate buyer interest into long-term profitable business.

Key Responsibilities:

Role Deliverables

●Consistent funnel of qualified leads from targeted channels.

● Faster conversion cycle from enquiry to first order.

● ≥70% success rate in sampling-to-order conversions.

● Secure high-value buyers with strong annual revenue contribution.

● Open new geographies with confirmed orders.

● Generate measurable new revenue every quarter.

Lead Generation & Qualification

● Conduct daily lead prospecting via LinkedIn, Volza, fairs, trade portals, and Referrals.

● Screen and qualify buyers by company size, past imports, product categories, and alignment with Artasia.

● Categorize leads into A (high potential), B (medium), C (trial/small) in CRM.

● Prepare a weekly lead pipeline report with sourcing channel, category, and status.

● Ensure targeted new leads/month, with ≥25% in A-category.

● Share buyer intelligence briefs (preferences, sourcing history, competition) with the Merchandising team.

Lead Conversion:

● Initiate first contact within 48 hrs of qualifying lead (intro mail, catalogue, call).

● Send personalized digital catalogues/mood boards aligned to the buyer’s product line.

● Maintain structured follow-up rhythm (Day 3, Day 7, Day 14).

● Log all buyer responses and engagement levels in CRM.

● Push ≥30% qualified leads to the active sampling stage.

● Arrange virtual presentations or physical buyer meetings when required.

Record lead tagging date to first sample dispatch/approval date.

● Track daily sample readiness with NPD/proto team.





● Escalate bottlenecks (finishing delays, sourcing issues) immediately to Sr.Merchandiser.

● Share monthly dashboard of lead conversion cycle time with BD Head.

● Reduce conversion cycle continuously through proactive coordination.

Sampling to Order Conversion

● Brief NPD/design team on exact buyer requirements.

● Track sampling cost, timelines, and readiness in NPD tracker.

● Ensure every sample dispatched has proper labelling, finishing, packaging.

● Capture buyer feedback post-sampling within 1 week.

● Track reasons for rejection (design mismatch, cost, QC) to share corrective notes.

● Target ≥70% approved samples → confirmed first orders. Maintain Sample- to-Order Conversion Log buyer-wise.

Buyer Value

● Monitor order book value per new buyer account.

● Ensure onboarding of buyers generating ≥ target annual revenue.

● Prepare an annual account plan for each buyer (volume growth, product categories).

● Share quarterly Account Growth Review with leadership.

● Flag underperforming accounts for reactivation or replacement.

New Market Penetration

● Conduct market mapping for target regions (import trends, competitors).

● Identify fairs/trade shows relevant to new geography.

● Initiate outreach to reach new buyers per geography.

● Track confirmed orders from new regions in MIS.

● Collaborate with logistics to align compliance (timber legality, FSC, packaging norms).

● Deliver ≥2 new confirmed geographies per year.

New Revenue Growth

● Track net new revenue quarterly from all new buyers and new geographies.





● Consolidate figures with Sales MIS/Finance.

● Present new revenue growth report in quarterly reviews. Drive upselling by introducing buyers to new collections, finishes, or categories.

● Achieve sustainable quarterly revenue growth as per target.

Interview process

Virtual and Face-to-Face

Skills

Experience:- 6-8 years

Qualification: MBA with diploma /degree in Textile engineering

Key Performance Indicators (KPI’s)

- Lead Generation: # qualified enquiries per month; ≥25% A-category.
- Lead Conversion: ≥30% qualified leads converted to active discussions/sampling.
- Lead Conversion TAT: Average days from enquiry to first sample dispatch/approval.
- Sampling to Order Conversion: ≥70% approved samples converted to first orders.
- Buyer Value: Average annual revenue per new buyer ≥ set benchmark.
- New Market Penetration: ≥2 new geographies entered with confirmed orders per year.
- Recent Revenue: Net new revenue growth tracked quarterly.
- High energy, ownership mindset, and drive
- Comfortable pushing timelines respectfully
- Proactive, resilient, and solution-oriented

Role Positioning

- High-visibility role with close exposure to CEO / COO

Why Join Us?
- Work with leading furniture export industry
- Work will consistently growing company
- Work with Leaders of 25 years+ experience
- Amazing work Life Culture with Growth opportunities

Pay: ₹65,000.00 - ₹75,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:
- Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):
- Do you have experience in Client Onboarding for Textile products?

Education:
- Bachelor's (Preferred)

Experience:
- Business Dev. Manager - Textile: 7 years (Required)

Language:
- English (Preferred)

Work Location: In person

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