Key Responsibilities

- Identify, research, and prospect potential sponsors, exhibitors, delegates, and partners through calls, email, LinkedIn, referrals, and industry databases.
- Sell conference sponsorships, exhibition space, delegate passes, branding, and other commercial event opportunities.
- Understand each clients marketing, branding, lead-generation, and business-development objectives; recommend suitable event participation packages.
- Prepare professional sales proposals, sponsorship decks, rate cards, quotations, and customized participation plans.
- Conduct outbound sales calls, virtual meetings, client presentations, and follow-ups to move leads through the sales pipeline.
- Negotiate commercial terms, close deals, issue invoices, and coordinate with finance and event-operations teams for onboarding.
- Maintain accurate lead records, sales forecasts, call reports, and client communication in the CRM or sales tracker.
- Achieve individual monthly, quarterly, and event-wise revenue and exhibitor/sponsor acquisition targets.
- Build long-term relationships with existing clients to secure repeat participation, renewals, and referrals.
- Coordinate with marketing, content, and event-production teams to ensure sponsor deliverables, branding, and client requirements are fulfilled.
- Support on-site event execution, client servicing, exhibitor coordination, and post-event feedback or renewal discussions.
- Monitor competitor events, industry trends, and market opportunities to identify new prospect segments and sales angles.

Requirements

- Bachelors degree in Business, Marketing, Events, Media, Hospitality, or a related field.
- 14 years of experience in B2B sales, preferably in conferences, exhibitions, sponsorship, media, advertising, hospitality,



or event sales.
- Strong cold-calling, email outreach, LinkedIn prospecting, presentation, and negotiation skills.
- Excellent written and spoken English; ability to communicate confidently with senior corporate stakeholders.
- Target-driven mindset with strong follow-up discipline and ability to manage a high-volume pipeline.
- Proficiency in MS Excel, PowerPoint, Google Workspace, and CRM tools.
- Ability to research industries such as AI, fintech, healthcare, agriculture, ESG, manufacturing, and technology.
- Willingness to work in a fast-paced event workplace and support event days when required.

Preferred Skills

- Prior experience selling sponsorships, exhibition booths, delegate registrations, or awards participation.
- Familiarity with international event markets and cross-border client communication.
- Knowledge of proposal design, sales forecasting, and account management.
- Strong professional network in corporate marketing, communications, business development, or industry associations.

Key Performance Indicators
- Revenue generated from sponsorships, exhibitions, delegates, and partnerships.
- Number of qualified leads, meetings scheduled, proposals sent, and deals closed.
- Conversion rate from lead to confirmed participation.
- Client retention, repeat bookings, and referral generation.
- Accuracy and timeliness of CRM updates, forecasts, and sales reports.

Role: Events & Promotions, Industry Type: Events / Live Entertainment, Department: Sales & Business Development, Employment Type: Full Time, Permanent Role Category: BD / Pre Sales Education: 12th Pass Key Skills Skills highlighted with ‘‘ are preferred keyskills ExhibitionsConferencesEvent Sales Event MarketingCorporate EventsSponsorshipExhibition SalesMarketing

📌 Business Development Executive (Greater Noida)
🏢 Next Business Media
📍 Greater Noida