We're Hiring: Business Development Associate (BDA) – Pawsitive

Company: FarmKranti Labs Private Limited

Product: Pawsitive

Location: Kolkata, West Bengal, India

Employment Type: Full-time

Work Mode: On-site

Experience Level: Entry Level

About PawsitivePawsitive is a technology-driven pet discovery and social platform developed by FarmKranti Labs Private Limited. The platform enables pet parents to discover suitable breeding partners and playmates for their pets, connect with other pet parents, and explore opportunities within the broader pet-care ecosystem.

With 4,500+ registered users and 1,000+ monthly active users internationally, Pawsitive is expanding its presence in India, starting with Kolkata.

We are looking for a motivated, organised, and results-oriented Business Development Associate to support our growth through user acquisition, service-provider onboarding, strategic partnerships, and market development.

Key Responsibilities1. User Acquisition and Community Development

- Identify and engage prospective users through targeted outreach, community engagement, and online and offline initiatives.
- Drive platform adoption and encourage meaningful user engagement.
- Build relationships with pet-parent communities, clubs, and relevant local networks.

2.

Service Provider

Onboarding
- Identify, approach, and onboard veterinarians, pet groomers, dog walkers, trainers, breeders, and other relevant pet-care service providers.
- Expand and maintain a network of service providers to strengthen the platform's ecosystem.
- Coordinate onboarding, profile completion, follow-ups, and ongoing engagement.

3.

Strategic

Partnerships and Business Development
- Identify and develop partnerships with pet-care businesses, brands, influencers, NGOs, and other relevant stakeholders.
- Support partnership discussions, collaboration proposals, and joint promotional initiatives.




- Explore recent business opportunities to strengthen market presence and support sustainable growth.

4. Lead Management and Market Research
- Maintain structured databases of prospective users, service providers, and business partners.
- Track outreach activities, lead conversion, onboarding progress, and key performance indicators.
- Conduct market research to identify customer needs, industry trends, and opportunities for expansion.
- Prepare regular activity reports and share actionable insights with the team.

Candidate Requirements
- Strong communication, interpersonal, and relationship-management skills.
- Confidence in professional outreach, networking, and follow-up.
- A proactive, organised, and results-oriented approach to work.
- Basic proficiency in Google Workspace, spreadsheets, and digital communication tools.
- An interest in business development, sales, partnerships, technology startups, or the pet-care industry.
- Willingness to work full time from our Kolkata office.

Freshers are welcome to apply. Prior experience in business development, sales, marketing, customer acquisition, or partnership management will be an added advantage. What We Offer
- Hands-on exposure to startup operations and business growth initiatives.
- Opportunities to work closely with the founding team.
- Practical experience in user acquisition, strategic partnerships, and ecosystem development.
- The opportunity to contribute directly to the growth of an emerging technology platform in the pet-care sector.

How to ApplyInterested candidates can apply directly through LinkedIn or email their CV to [email protected], along with a brief introduction highlighting their suitability for the role. Email subject: Application for Business Development Associate – Pawsitive

We welcome individuals who are eager to take initiative, build meaningful relationships, and contribute to the growth of Pawsitive.

Join us in building a more connected pet-care ecosystem.

📌 Business Development Associate (Kolkata)
🏢 FarmKranti
📍 Kolkata