Akshayakalpa Farms and Foods Private Limited.

Job Title

BTL - Event Coordinator

Work Location/Area

Mumbai/Pune

Department

Marketing

Sub Department

BTL Activations

Reports To

City Head - BTL Activations

Key Relationships With

Marketing, BTL Team, Branding, Distribution, People Experience, and Admin Teams

Position Type

Full-time Part-time

Key Responsibilities

- Event Planning & Strategy
- Develop and execute city-level events and field marketing plans aligned with brand and business goals.
- Plan and manage events end-to-end from ideation to execution ensuring brand visibility and consumer education.
- Focus on marketing and customer education without relying on offers or discounts, emphasizing brand awareness and app downloads.
- Identify key event opportunities in residential complexes, corporates, and community areas to drive consumer engagement.

- Execution & On-Ground Management
- Supervise and coordinate on-ground teams for professional and timely event execution.
- Ensure adherence to brand guidelines, setup quality, and safety standards.
- Personally monitor key activations and troubleshoot operational challenges.
- Manage event logistics, recce, and deployment of branding materials.
- Focus on churn customers and those who have not placed recent orders meet them personally, understand their challenges, and re-engage them through brand education and interaction.
- Collaborate with the City Head and BA/MTP/Interns team to plan targeted reactivation activities aimed at improving customer retention and reorder frequency.

- Vendor & Partner Management
- Identify, evaluate, and onboard reliable vendors for event execution.
- Negotiate cost-effective deals without compromising on quality and timelines.
- Maintain vendor performance reports and ensure smooth coordination across events.

- Team Leadership & Coordination
- Lead, train,



and motivate Brand Ambassadors/MT/Interns and Promoters for effective consumer engagement.
- Work closely with the City Head to plan manpower allocation, daily scheduling, and achievement of city targets.
- Conduct weekly performance reviews to track event results and team productivity.

- Budgeting & Reporting
- Prepare and manage event budgets with focus on cost efficiency and ROI.
- Maintain transparent records of expenses, materials, and campaign outcomes.
- Submit detailed reports including footfall, engagement levels, app downloads, and customer feedback.

- Branding & Merchandising
- Ensure consistent and high-quality branding at all events banners, standees, tables, and display setups.
- Maintain and track inventory of BTL materials, ensuring timely replenishment and utilization.

- Stakeholder Coordination
- Collaborate with internal teams branding, operations, and admin to ensure smooth execution.
- Coordinate with external partners, communities, and associations for permission and event coordination.

- Data, Insights & Optimization
- Track campaign data and use insights to plan future activations effectively.
- Monitor competitor BTL activities and share market learnings with the team.
- Ensure every event contributes to brand education, app downloads, and consumer loyalty.

- Compliance & Process Adherence
- Follow all company and legal guidelines for event management.
- Maintain proper documentation, SOP adherence, and timely reporting.

Skills & Competencies

- Solid experience in BTL and on-ground marketing.
- Excellent communication, negotiation, and leadership skills.
- Ability to engage and educate consumers without relying on offers.
- Strong focus on customer retention by identifying and re-engaging churn customers.
- Vendor management and team coordination expertise.
- Analytical mindset with data-driven decision-making.
- High energy, discipline, and a proactive problem-solving attitude.
- Willingness to travel extensively within assigned areas.

Employee Name: Employee ID: Employee Signature: Date:

📌 BTL Event coordinator (marketting ) (Pune)
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📍 Pune