Akshayakalpa Farms and Foods Private Limited.

Job Title

BTL - Event Coordinator

Work Location/Area

Mumbai/Pune

Department

Marketing

Sub Department

BTL Activations

Reports To

City Head - BTL Activations

Key Relationships With

Marketing, BTL Team, Branding, Distribution, People Experience, and Admin Teams

Position Type

Full-timePart-time

Key Responsibilities

- Event Planning &
- Strategy

- Develop and execute city-level events and field marketing plans aligned with brand and business goals.

- Plan and manage events end-to-end from ideation to execution ensuring brand visibility and consumer education.

- Focus on marketing and customer education without relying on offers or discounts, emphasizing brand awareness and app downloads.

- Identify key event opportunities in residential complexes, corporates, and community areas to drive consumer engagement.

- Execution &

- On-Ground Management

- Supervise and coordinate on-ground teams for professional and timely event execution.

- Ensure adherence to brand guidelines, setup quality, and safety standards.

- Personally monitor key activations and troubleshoot operational challenges.

- Manage event logistics, recce, and deployment of branding materials.

- Focus on churn customers and those who have not placed recent orders meet them personally, understand their challenges, and re-engage them through brand education and interaction.

- Collaborate with the City Head and BA/MTP/Interns team to plan targeted reactivation activities aimed at improving customer retention and reorder frequency.

- Vendor &

- Partner Management

- Identify, evaluate, and onboard reliable vendors for event execution.

- Negotiate cost-effective deals without compromising on quality and timelines.

- Maintain vendor performance reports and ensure smooth coordination across events.

- Team Leadership &

- Coordination

- Lead, train, and motivate Brand Ambassadors/MT/Interns and Promoters for effective consumer engagement.





- Work closely with the City Head to plan manpower allocation, daily scheduling, and achievement of city targets.

- Conduct weekly performance reviews to track event results and team productivity.

- Budgeting &

- Reporting

- Prepare and manage event budgets with focus on cost efficiency and ROI.

- Maintain transparent records of expenses, materials, and campaign outcomes.

- Submit detailed reports including footfall, engagement levels, app downloads, and customer feedback.

- Branding &

- Merchandising

- Ensure consistent and high-quality branding at all events banners, standees, tables, and display setups.

- Maintain and track inventory of BTL materials, ensuring timely replenishment and utilization.

- Stakeholder Coordination

- Collaborate with internal teams branding, operations, and admin to ensure smooth execution.

- Coordinate with external partners, communities, and associations for permission and event coordination.

- Data, Insights &

- Optimization

- Track campaign data and use insights to plan future activations effectively.

- Monitor competitor BTL activities and share market learnings with the team.

- Ensure every event contributes to brand education, app downloads, and consumer loyalty.

- Compliance &

- Process Adherence

- Follow all company and legal guidelines for event management.

- Maintain proper documentation, SOP adherence, and timely reporting.

Skills &

- Competencies

- Strong experience in BTL and on-ground marketing.

- Excellent communication, negotiation, and leadership skills.

- Ability to engage and educate consumers without relying on offers.

- Solid focus on customer retention by identifying and re-engaging churn customers.

- Vendor management and team coordination expertise.

- Analytical mindset with data-driven decision-making.

- High energy, discipline, and a proactive problem-solving attitude.

- Willingness to travel extensively within assigned areas.

Employee Name

Employee ID

Employee Signature

Date

📌 BTL Event coordinator (marketting ) (Pune)
🏢 Sunshine Workforce Solutions
📍 Pune