Company: Robocraze

Location: Bengaluru

Experience: 3–4 years

Compensation: ₹6–7 LPA

Employment Type: Full-time, On-site

About Robocraze

Robocraze is building India's robotics, electronics, STEM and AI ecosystem, serving customers across hobby electronics, engineering, education and emerging technology.

We are looking for a creative, analytical and ownership-driven professional to lead our social media presence, strengthen our brand identity and build an engaged community around our products and ecosystem.

This is an opportunity for someone who wants to move beyond executing content calendars and take ownership of strategy, creative quality, team performance and brand growth.

About the Role

As Brand & Social Media Lead, you will be responsible for the strategy, performance and creative quality of our social media channels and LinkedIn presence.

You will work with an existing team comprising social media associate and graphic designers/video editors. Your role will be to guide the team, establish a high creative standard, improve performance, and ensure that branding and community building receive the attention they deserve.

We are looking for someone with a sharp eye for creativity, strong problem-solving skills, good analytical ability and the confidence to take decisions independently.

This is not just a social media execution role. We need someone who can think strategically, lead creatively and take ownership of outcomes.

Key Responsibilities:

1. Social Media Strategy & Performance

- Develop and execute social media strategies across five brand pages and relevant LinkedIn profiles.
- Define content pillars, platform-specific approaches, monthly plans and measurable performance goals.
- Track key metrics such as reach, engagement, audience growth, content performance, website traffic and leads or conversions wherever relevant.
- Analyze performance to identify opportunities, improve content effectiveness and drive consistent growth.
- Conduct competitor research, monitor trends and identify relevant opportunities for the brand.
- Prepare regular performance reviews with actionable insights and improvement plans.

2. Creative Direction & Quality Control

- Review and approve creatives, reels, videos, scripts, captions and campaign concepts before publication.
- Maintain high standards of visual quality, storytelling, copywriting, grammar, accuracy and brand consistency.
- Identify errors, weak messaging, repetitive ideas and opportunities to make content more engaging.
- Provide clear, constructive feedback to designers and video editors to improve creative output.
- Develop creative briefs, visual references and guidelines that help the team deliver consistently high-quality work.




- Ensure content is not just visually appealing but also relevant, memorable and aligned with brand objectives.

3. Brand Building & Creative Campaigns

- Develop stronger brand narratives and distinctive content properties that improve brand recall.
- Plan creative campaigns around products, launches, industry trends and relevant occasions.
- Strengthen brand positioning through storytelling, thought leadership and differentiated content.
- Identify opportunities for founder-led content, collaborations, creator partnerships and other brand-building initiatives.
- Ensure consistency across different social media channels while adapting content to each audience.
- Proactively bring new ideas to the table rather than relying only on trends or routine product posts.

4. Community Building & Engagement

- Develop a structured plan for building an engaged community around Robocraze and its brands.
- Encourage meaningful interactions with customers, creators, students, educators, makers and robotics enthusiasts.
- Explore user-generated content, community initiatives, collaborations and engagement campaigns.
- Establish processes for responding to comments, messages and relevant audience conversations.
- Identify opportunities to turn followers and customers into active brand advocates.
- Track meaningful community growth and engagement, not just follower counts.

5. Team Leadership & Execution

- Guide and manage the existing social media associate and team of three graphic designers/video editors.
- Translate strategy into clear briefs, deliverables, priorities and timelines.
- Ensure the content pipeline runs smoothly, from ideation and production to approval, publishing and performance analysis.
- Review team output, maintain quality standards and ensure timely delivery.
- Coach team members, encourage creative thinking and help them improve their skills.
- Take responsibility for solving execution challenges and managing competing priorities.
- Reduce the need for senior management to review routine content and follow up on everyday deliverables.

What We're Looking For

- 3–4 years of experience in social media management, content strategy, creative strategy or brand marketing.
- Strong understanding of social media platforms, content formats, audience behavior and performance metrics.
- An excellent eye for design, visual storytelling,



typography, composition, detail and creative quality.
- The ability to distinguish between content that simply looks good and content that actually works.
- Good analytical thinking, problem-solving ability and commercial awareness.
- Experience guiding designers, video editors, content creators or other creative team members.
- Strong communication, briefing and feedback skills.
- A proactive mindset, high ownership and the ability to work independently.
- The confidence to challenge weak ideas, suggest better alternatives and make informed decisions.

Positive to Have

- Experience working with D2C, e-commerce, consumer technology, electronics, STEM or education brands.
- Experience managing multiple social media accounts or brands simultaneously.
- A portfolio of campaigns, content formats or creative work demonstrating measurable results.
- Exposure to LinkedIn content strategy, founder branding, creator collaborations or community-led marketing.
- Familiarity with analytics tools, social media management platforms and basic creative tools.

What Success Looks Like In this role, success will mean:

- A clear social media strategy with measurable goals and regular performance reviews.
- Improved creative quality, consistency and brand identity across our channels.
- Better audience engagement and sustained growth in relevant metrics.
- Consistent execution of brand-building and community initiatives.
- A creative team that works with greater clarity, accountability and independence.
- Fewer routine creative approvals and execution-related escalations reaching senior management.
- A culture of testing ideas, learning from performance and continuously improving output.

Compensation & Benefits

- Annual CTC: ₹6–7 LPA, depending on experience and demonstrated capability.
- Opportunity to lead an existing creative team and directly influence brand growth.
- Exposure to business strategy, brand building and performance-driven marketing.
- A chance to take ownership and grow into a broader brand or marketing leadership role.

Why Join Robocraze? At Robocraze, you'll have the opportunity to do more than manage social media. You'll help shape the voice, creative direction and community of a growing robotics and AI brand.

If you enjoy thinking creatively, solving problems, raising quality standards and taking ownership of outcomes, we'd love to hear from you.

To apply: Share your resume and portfolio, along with examples of campaigns or social media accounts you have managed and the results you helped achieve.

Pay: ₹600,000.00 - ₹700,000.00 per year

Benefits

- Health insurance
- Paid sick time

Work Location: In person

📌 Brand & Social Media Lead (Kalyan Nagar)
🏢 TIF Labs
📍 Kalyan Nagar