Company Description HR TEAM is a professional services organization focused on providing specialized talent solutions and strategic support to consumer brands. The company partners with direct-to-consumer skincare and beauty businesses to help them build robust market presence and sustainable growth. HR TEAM emphasizes collaborative work environments, performance-driven culture, and opportunities to contribute to brand-building initiatives.

Team members gain exposure to fast-paced brands, data-informed decision making, and cross-functional collaboration across marketing, sales, and operations.

Role Description The Brand Strategist (D2C/skincare/beauty) role is a full-time, in office position based in Noida.

The Brand

Strategist will develop and refine brand positioning, messaging, and identity for skincare and beauty brands, ensuring consistency across digital, retail, and promotional touchpoints. Daily responsibilities include conducting market and competitor analysis, understanding consumer behavior, and translating insights into clear brand strategies and campaign ideas. The role involves close collaboration with marketing, sales, and creative teams to align brand initiatives with business objectives and revenue targets.

The Brand





Strategist will also monitor brand performance, track key metrics, and recommend adjustments to improve engagement, retention, and brand equity.

Qualifications

- Candidates should possess strong skills in Brand Strategy and Brand Management, with experience in D2C, skincare, or beauty categories.
- Candidates should possess excellent Communication skills and a solid understanding of Branding principles, including positioning, messaging, and visual identity.
- Candidates should possess exposure to Sales-related activities, such as aligning brand campaigns with commercial goals and supporting go-to-market plans.
- Relevant experience in consumer marketing, product launch planning, or digital brand building is beneficial.
- Ability to analyze market data, consumer insights, and performance metrics to inform strategic decisions.
- Strong collaboration skills and ability to work cross-functionally with marketing, sales, and creative teams.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; experience in skincare/beauty or D2C brands is an advantage.

📌 Brand StragestistC/skincare/beauty) (Noida)
🏢 Hr Team
📍 Noida