About the company

Treebo Hospitality Ventures (THV) is a hotel group operating with a mission of "democratising the joy of travel". We focus on the affordable segments of the market — economy to mid-market — to cater to the next 100 million travellers who will experience the joy of travel over the next 10 years. We offer these guests a high-quality experience at an affordable price point, with a portfolio of 800+ hotels across 120+ cities.

We operate through multiple brands catering to different sub-segments:

Itsy (₹1000–1500)

Treebo and Treebo Premium (₹1500–3000)

Medalio, our newly launched affordable luxury brand (₹3000–6000 per night)

We are also the master franchisee of Accor Hotels in India for their Ibis and Mercure brands, which cater to larger mid-market properties.

We are the most loved hotel chain in the affordable segment, with an average rating of 7.8/10 across independent review platforms — and we are just getting started.

Key Responsibilities

➔ Strategic Brand Development:

◆ Develop and implement comprehensive brand strategies to strengthen Treebo’s market presence and align with organizational goals.

◆ Ensure brand consistency across all touchpoints by overseeing the development and application of brand guidelines.

➔ Campaign Planning and Execution:

◆ Spearhead the conceptualization, planning, and execution of creative marketing campaigns, both digital and offline, to drive awareness, engagement, and conversions.

◆ Spearhead the collaboration with cross-functional teams to ensure campaigns are delivered on time.

➔ Consumer Insights and Market Analysis:

◆ Conduct market research and analyze consumer trends to inform brand strategy and campaign planning.

◆ Monitor competitor activities and identify opportunities to differentiate Treebo in the hospitality space.

➔ Stakeholder Management:

◆ Act as the central point of contact for all brand-related activities,



managing internal stakeholders and external agency partners.

◆ Build and maintain strong relationships with key stakeholders to ensure seamless execution of brand initiatives.

➔ Agency Management:

◆ Collaborate with multiple stakeholders and external agencies to drive content for social media, influencer marketing and other verticals.

◆ Guide and review the work of agencies and creative teams to ensure the highest quality output.

➔ Budget Management:

◆ Strategically plan, manage, and optimize the brand marketing budget to ensure resources are allocated effectively for maximum ROI.

◆ Handle end-to-end invoicing and payment processes, ensuring accuracy and timely execution.

➔ Brand Advocacy:

◆ Act as a brand ambassador internally and externally, fostering a culture of brand advocacy among employees and stakeholders.

➔ Team Mentorship:

◆ Provide guidance and mentorship to the team, fostering a culture of creativity,

accountability, and continuous learning.

What we are looking for

➔ Bachelor’s or Master’s degree in Marketing, Business, Mass Communication, or a related field.

➔ Proven experience as a Brand Manager, preferably in the hospitality or travel industry.

➔ Strong project management and organizational abilities, with the capacity to multitask and thrive in a dynamic, fast-paced environment.

➔ Demonstrated expertise in stakeholder management and the ability to build strong,

collaborative relationships.

➔ Proficient in identifying target audiences and crafting impactful, result-driven campaigns.

➔ Comprehensive understanding of the full marketing mix, with hands-on experience in planning and executing strategies.

➔ Proficient in Microsoft Office and well-versed in the latest marketing trends and best practices.

➔ A creative mindset combined with exceptional communication and presentation skills.

➔ Collaborative team player with the ability to influence and align cross-functional teams effectively.

➔ 2-4 Years of Industry Experience.

📌 Brand Manager (Bengaluru)
🏢 Treebo
📍 Bengaluru