Key Responsibilities

A.

Brand

Management

- Support the development and implementation of MARKETPLACE's brand strategy, positioning and brand book.

- Ensure consistency across packaging, product communication, website, marketplaces, social media and offline marketing.

- Develop clear messaging around product features, technology, performance benefits and the MARKETPLACE brand story.

- Support product launches, campaigns and new-category introductions.

B.

Content

Strategy & Social Media

- Own and maintain the social media and content calendar.

- Develop content concepts for product launches, campaigns, advertisements and consumer engagement.

- Create or coordinate scripts, captions, briefs and inputs for designers, photographers and video editors.

- Develop athlete stories, customer testimonials, educational content, product demonstrations and behind-the-scenes content.

- Coordinate publishing and community engagement across relevant social platforms.

- Track reach, engagement, video views and other relevant metrics.

C.

Creative

Development

- Conceptualize campaigns, videos, product stories and other creative assets.

- Brief and coordinate with internal designers and external agencies.

- Review creative outputs for quality, messaging and brand consistency.

- Ensure marketing assets are delivered within agreed timelines.

- Build a reusable library of brand assets and templates.

D.

Sports

Events & Community Marketing

- Coordinate MARKETPLACE's branding and marketing for tournaments, sporting events, product launches and community initiatives.

- Develop requirements for event signage, banners, merchandise, posters and other branded assets.





- Coordinate with event organisers, coaches, athletes, influencers and other partners.

- Identify opportunities to increase MARKETPLACE's visibility within pickleball, table tennis, swimming and other relevant sports communities.

- Ensure events generate useful photographs, videos and content for future marketing.

E. Agency & Campaign Coordination

- Coordinate with social media, performance marketing, website and creative agencies.

- Ensure a common marketing calendar, clear briefs, timelines and approval processes.

- Support performance marketing through relevant campaign creatives and product communication.

- Review campaign outcomes and recommend improvements.

Candidate Profile

- Approximately 38 years of experience in brand management, content marketing, creative marketing or social media.

- Experience with consumer, lifestyle, sports, fitness or D2C brands preferred.

- Strong communication, copywriting and creative briefing skills.

- Good visual judgement and understanding of brand identity.

- Familiarity with social media trends, content formats and digital campaigns.

- Strong project management and agency coordination skills.

- Ability to work independently and execute ideas from concept to delivery.

- Interest in sports and consumer products is a solid advantage.

Key Success Measures

- Consistent brand communication across channels.

- Reliable execution of the marketing and content calendar.

- Quality and timeliness of creative outputs.

- Improved relevance and engagement of social media content.

- Professional branding and content generation at tournaments and events.

- Better coordination and accountability across marketing agencies.

📌 Brand Marketing Manager (Mumbai)
🏢 Intellectual Capital HR Consulting
📍 Mumbai