Company Description Franchise India Brands Limited is the investment and asset-based arm of Franchise India Group, drawing on extensive experience in franchise development, business expansion, corporate advisory services, consultancy, and multi-brand integration. The company provides structured solutions to develop, grow, and scale diverse business models through strategic partnerships focused on profitable and sustainable growth.

With core expertise in brokerage, consulting, management, and capital, Franchise India Brands supports organizations across the full business lifecycle. As India’s leading business brokerage firm, it facilitates the buying and selling of businesses and promotes franchising as a widely adopted business model. Team members gain exposure to dynamic, growth-oriented projects across multiple sectors.

Role Description The Brand Development Specialist is a full time, on-site role based in Chennai, focused on building and strengthening brand presence for clients of Franchise India Brands Limited. This role involves developing and executing brand strategies, supporting brand positioning initiatives, and ensuring consistency across all marketing and communication touchpoints.

Daily responsibilities include conducting market and competitor analysis, collaborating with internal teams and clients to refine brand identity,



and preparing brand guidelines and messaging frameworks. The specialist will work on brand planning for franchise and business expansion projects, coordinate with design and marketing teams to implement branding campaigns, and monitor brand performance metrics. The role also requires preparing client presentations, reports, and proposals, while maintaining transparent communication with stakeholders to align brand initiatives with business objectives.

Qualifications

- Candidates should possess strong skills in Brand Strategy and Brand Development to create and implement effective brand roadmaps.
- Candidates should possess skills in Brand Management and Branding to maintain brand consistency and enhance brand equity.
- Candidates should possess excellent Communication skills to collaborate with clients and internal teams and present brand concepts clearly.
- Candidates should ideally have experience in marketing, market research, or franchise/business development environments.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, along with proficiency in MS Office and presentation tools.
- Strong analytical abilities, attention to detail, and the capacity to manage multiple projects in a fast-paced, client-focused setting are beneficial.

📌 Brand Development Specialist (Chennai)
🏢 Franchise India Brands
📍 Chennai