"DHARTI Sing tel" is a heritage edible-oil brand from Ahmedabad, with roots going back to before its 1960 trademark registration. Mention “DHARTI SING TEL” to someone over the age of 45 who was born and raised in Ahmedabad and has spent most of their life here, and you may see something shift immediately: recognition, memory, a sense of home.

The brand is now being relaunched as a modern, premium consumer business with a direct-to-consumer approach and a robust focus on product quality, customer experience and intelligent growth.

Working directly with the fifth-generation promoter, you’ll help shape DHARTI’s identity, build anticipation before launch and acquire its first customers.

Your mandate

Build a distinctive brand identity, bring it to market and establish a repeatable approach to customer acquisition. Priorities will evolve with the business, guided by market opportunities, customer insights and results.

What you’ll do

- Research & strategy: Research the market, competitors and audience; develop brand positioning, storytelling and communication that distinguish DHARTI from conventional edible-oil brands.
- Pre-launch marketing: Create and execute original social media campaigns that build awareness, curiosity and anticipation around DHARTI’s return.
- Creative execution: Develop campaign concepts and independently create content, including Reels, Stories, posts, photography and marketing assets.
- Launch & acquisition: Plan and execute the launch campaign, acquiring early customers in Ahmedabad through digital marketing, sampling, referrals and relevant local initiatives.
- Growth & retention:



Track marketing expenditure, enquiries, conversions and acquisition sources. Use results to improve performance and develop repeat-purchase and referral campaigns.

Who we’re looking for

- Relevant experience, strong creative judgement, original thinking and a portfolio that demonstrates your contribution.
- Ability to research, conceptualise, create and execute independently.
- Understanding of branding, social media, customer acquisition and basic marketing analytics.
- Commercial curiosity, resourcefulness and the confidence to take initiative.

Gujarati and Hindi proficiency are valuable; strong English communication is preferred. FMCG, food or D2C experience is an advantage.

The role

This is not simply a social media management or strategy role. You’ll own the work from research and ideation through creation, execution and evaluation.

You’ll work independently, propose ideas, challenge assumptions constructively and collaborate directly with the promoter. You don’t need to be an expert in every creative discipline, but you must be able to turn ideas into finished work.

Why DHARTI?

Help rebuild an Ahmedabad heritage brand for a new generation, with meaningful creative ownership and direct involvement in shaping the business.

How to apply

Share your CV and portfolio, or links to previous work, highlighting projects that demonstrate your creative thinking and marketing capabilities.

Location: Navrangpura, Ahmedabad, in person.

Compensation: Based on experience and capability.

Pay: ₹30,000.00 per month

Work Location: In person

📌 Brand and Marketing Manager (Ahmedabad)
🏢 OLD TIGER FOODS PRIVATE
📍 Ahmedabad