Designation: Sr. Manager/ Manager Branding

Location: Andheri E,Mumbai- Head Office

Schedule: Standard Business hours (Alternate Saturdays off)

RELIABLE PROFILES ONLY

Interview process

1st round will be taken by HR Manager (Tele/Phone)

2nd round virtually by the GM Branding and VP Projects.

Final F2F interview and negotiations with the Director of the company.

:

- Strengthen the brand presence for company's in the Indian market through various ATL, BTL & trade promotion activities.
- Develop multi-channel marketing initiatives to support business objectives.
- Design & implement In store visual merchandising stories, window displays & PR stories to showcase new products & collections.
- Cultivate & build consumer fan base through consistent digital marketing activities via FB, YouTube, Pinterest & other social media plug-ins
- Build & maintain relationships with Industry bodies & the editorial fraternity for PR plug-ins
- Campaigns for promoting the company's exclusive brand outlets as the destination for the latest in home furnishings.
- Packaging development and design aesthetics knowledge.
- Create & Drive consumer handles to increase category engagement & hence conversions.
- Responsible for developing , implementing and sustaining a Brand and Communications strategy to achieve the objectives of the Brand and make it one of the Top 50 Brands in the country.
- Interacting with advertising/media agencies, providing the brief, evaluating & implementing the 360 degree creative, planning and media strategy.
- Ideating creative routes for newly launched products/services and conceptualizing end to end execution
- Event / Exhibition management,



strategic and tactical campaign deployment.
- Initiating and conducting relevant research through research agencies
- Identifying market niches and launching new products to satisfy the niche
- To manage corporate identity, electronic communications, internal communications, corporate events program, publications and other marketing materials.
- Develop and implement internal and external communications programs including better negotiations with vendors for cost effectiveness.

Content Management and creation:

- Copy repository of existing content and creating a bank of researched information for all products.
- Retail /events/ institutions
- Digital campaigns/social media/e-mailers/launches

Skill Required :

- Well versed in computers all applications
- Have command over commercial aspect of advertising
- Creative and commercial thought process
- Thorough knowledge of ATL & BTL advertising - advertised products pan India in Metro, II & III tier cities in India

Education :

PG - MBA/PGDM - Any Specialization

Should have minimum 10 to 12 years of relevant experience

Role: Brand Management, Industry Type: Textile & Apparel (Home Textile), Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Marketing Education UG: Any Graduate PG: MBA/PGDM in Advertising/Mass Communication, Marketing Key Skills Skills highlighted with ‘‘ are preferred keyskills Brand MarketingRetail MarketingDigital MarketingBrand PromotionExhibitions Brand ManagementAtl MarketingBtl MarketingPR ManagementBrand DevelopmentMarketing ManagementSocial Media MarketingAdvertising ManagementEvent ManagementCampaign Management

📌 Brand Manager (Mumbai Suburban)
🏢 Bean HR Consulting
📍 Mumbai Suburban