Department: Marketing & Communications

Location: Mumbai

Position: Lead – Channel Marketing & Sales Enablement The Lead – Channel Marketing & Sales Enablement will be responsible for translating business and sales needs into high-impact marketing assets, on-ground experiences, and channel-ready tools that drive investor engagement and conversion.

This role acts as a critical bridge between Sales, Content, and Brand, ensuring that:

• Sales teams are equipped with effective, easy-to-use, high-quality materials

• Content strategy is informed by real customer and distributor needs

• Marketing interventions drive tangible business outcomes The role requires a balance of strategic thinking, strong content structuring ability, and hands-on execution.

Key Responsibilities

- Sales Enablement Strategy
- Define and execute a comprehensive sales enablement framework across:

o Product one-pagers o Pitch decks and corporate presentations oSales scripts and communication aids o Calculators, tools, and utilities (e.g., SIP calculators)

• Ensure all materials are simple, structured, and conversion-focused

- Marketing Asset Development (Hands-on)
- Independently develop and own high-impact materials such as:

O Concept notes and campaign enablers o Corporate and product decks o Sales collateral and communication packs

• Apply strong narrative structuring and clarity thinking (not just design coordination)

- Ensure consistency with brand and content guidelines
- Events & Channel Experience
- Lead planning and execution of events, activations, and partner engagements

• Ensure solid on-ground brand experience and messaging clarity

• Translate marketing campaigns into effective physical and channel experiences

- Sales & Market Feedback Loop




- Work closely with sales and distribution teams to:

o Identify gaps in communication and materials o Capture real-world objections, queries, and requirements

•Continuously feed insights back into Content and Brand teams

• Act as the voice of the field within the marketing organization

- Cross-functional Collaboration

•Partner with:

o Content team → to refine narratives and create scalable formats o Brand team → to ensure alignment and consistency o Growth team → to align messaging with digital funnels

• Ensure seamless translation of strategy into execution-ready assets

- Channel Tools & Solutions

•Drive development of tools and utilities for investor and distributor use:

o SIP calculators o Scenario tools o Interactive engagement formats

- Ensure tools are:

o Simple o Intuitive o Business-outcome driven

- Standardization & Scale

•Build templates, frameworks, and standard formats for:

o Decks o One-pagers o Event kits

- Ensure scalability across branches and partners
- Improve speed and consistency of execution
- Performance & Impact Tracking
- Measure effectiveness of:

o Sales materials (usage, feedback, conversion impact)

o Events and activations o Tools and engagement assets

- Continuously refine based on data and feedback

Qualifications & Experience

- MBA in Marketing / Finance / Communications
- 8-12+ years of experience in:

o Sales enablement / channel marketing / product marketing o BFSI / fintech / distribution-led businesses

• Proven experience in creating high-quality marketing and sales materials

Key Skills

Sales Enablement & Channel Marketing

Content Structuring & Narrative Thinking

Presentation & Communication Design

Cross-functional Collaboration

Event & Experience Management

Customer / Distributor Insight Orientation

Execution Excellence

📌 AVP - Marketing (Mumbai)
🏢 Invesco Mutual Fund
📍 Mumbai