We are looking for an experienced ATL Marketing Manager with 8–10 years of experience, preferably in the real estate industry, to lead and execute Above-the-Line (ATL) marketing strategies for residential, villa, plotted development, and high-rise projects. The candidate will be responsible for brand building, media planning, advertising campaigns, budget management, and market positioning to strengthen brand visibility, generate market interest, and support business growth.

Key Responsibilities

1. ATL Marketing Strategy & Planning

- Develop and implement ATL marketing strategies aligned with the company's brand positioning and business objectives.
- Plan and execute advertising campaigns across television, radio, newspapers, magazines, outdoor media, billboards, and other mass communication platforms.
- Develop project-specific marketing plans for new launches, project promotions, and brand awareness campaigns.

2. Media Planning & Buying

- Identify appropriate media channels and negotiate advertising rates, placements, and packages.
- Manage media planning, scheduling, campaign execution, and performance tracking.
- Build strong relationships with media houses, advertising agencies, publications, outdoor advertising vendors, and other media partners.
- Ensure optimal media coverage and effective utilisation of marketing budgets.

3. Real Estate Project Marketing

- Plan and execute ATL campaigns for residential apartments, villas, plotted developments, and premium real estate projects.
- Coordinate marketing activities for project launches, pre-launch campaigns, exhibitions, property events, and brand promotions.
- Understand target customer segments, project positioning, location advantages,



and competitor activities to develop effective campaigns.
- Work closely with sales teams to align marketing campaigns with project inventory, sales targets, and business priorities.

4. Brand Management & Communication

- Maintain consistent brand identity and messaging across all ATL marketing materials.
- Oversee the development of advertising concepts, campaign creatives, brochures, newspaper advertisements, hoardings, and promotional materials.
- Coordinate with creative agencies and internal design teams to ensure quality and timely delivery.
- Ensure all marketing communications comply with applicable advertising standards and real estate regulations.

5. Budgeting & Campaign Performance

- Prepare and manage ATL marketing budgets, media spends, and campaign allocations.
- Monitor campaign reach, visibility, audience engagement, brand awareness, and lead contribution wherever measurable.
- Analyse campaign effectiveness and recommend improvements to maximise return on marketing investment.
- Prepare periodic marketing reports, campaign reviews, and budget utilisation reports for management.

6. Market Research & Competitor Analysis

- Monitor real estate market trends, competitor advertising strategies, media presence, and promotional activities.
- Identify opportunities to improve brand visibility and strengthen the company's market positioning.




- Conduct market research to understand customer preferences, project demand, and emerging media opportunities.

7. Cross-Functional Coordination

- Coordinate with sales, digital marketing, creative, CRM, project, and external agency teams.
- Ensure campaign timelines align with project launches, inventory availability, and sales objectives.
- Manage multiple campaigns simultaneously while maintaining quality, timelines, and budget discipline.

Educational Qualifications
- Bachelor's degree in Marketing, Mass Communication, Advertising, Business Administration, or a related field.
- MBA in Marketing or a relevant postgraduate qualification will be an added advantage.

Required Experience & Skills
- 8–10 years of experience in ATL marketing, advertising, brand management, or media planning.
- Prior experience in the real estate or property development industry is preferred.
- Strong expertise in media planning, media buying, outdoor advertising, print campaigns, and brand promotions.
- Proven experience managing advertising agencies, media vendors, and marketing budgets.
- Excellent negotiation, communication, project management, and analytical skills.
- Strong understanding of real estate project launches, brand positioning, and customer acquisition strategies.
- Proficiency in campaign reporting, budget tracking, and marketing performance analysis.

Share your resume to this mail id: [email protected] Job Type: Full-time

Pay: ₹360,000.00 - ₹600,000.00 per year

Perks

- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 ATL Manager-Marketing (Saligramam)
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📍 Saligramam