Role & responsibilities

- Product positioning: Define a explicit value proposition for each GHF product (premium home loan, affordable home loan, construction loan) that extends the GC brand promise without diluting it.
- Product narratives: Write and own the narrative for each product across key customer cohorts. Test it with research before it goes to market.
- Omnichannel go-to-market: Own the end-to-end plan across digital, offline, DSA, and partner channels, covering channel mix, sequencing, budget, and handoffs from lead to sales to credit.
- Channel enablement: Equip DSAs and channel partners with sales-ready narratives, collateral, and training, so the story holds at the point of sale.
- Business outcomes: Review them monthly with Sales and Finance. Plan ROI driven initiatives which can give potential leads , improve conversion, deepen relationship




- Insight: Run customer and competitor research that informs product and campaign decisions.
- Brand governance: Ensure every product communication meets GC brand standards and housing-finance advertising norms.
- Data and AI: Use AI and analytics to speed up content production and sharpen decisions. Success is measured by campaign results.

Role: Product Marketing, Industry Type: Real Estate, Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Marketing Education PG: Any Postgraduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Product Marketing Product PositioningGtm

📌 Asst. Manager/ Manager- Product Marketing (Mumbai)
🏢 Godrej Capital
📍 Mumbai