Description

Principal Tasks &

Responsibilities Key Responsibilities 1.

Brand

Strategy & Implementation Execute brand strategies and marketing campaigns as per corporate directives. Oversee line extensions and portfolio growth for assigned therapy segments. 2.

Field Force Enablement

Support training of sales teams on brand messaging and promotional campaigns. Monitor field-level campaign execution and ensure corrective actions where necessary.

- Market & KOL Insights Track competitor activity and market trends to guide strategy. Support KOL engagement programs in line with VP strategy. 4.

Team Leadership

Manage DGMs and marketing managers in assigned regions/therapies. Mentor and develop talent for career progression and succession planning.
- Budget & Reporting Monitor marketing spend and ensure ROI on campaigns. Generate performance reports, market insights, and recommendations for VP.

Key Skills &

Competencies Robust execution and project management skills Brand and portfolio management expertise Analytical mindset with market research experience Leadership of mid-level marketing teams Compliance with pharma ethical and regulatory guidelines

📌 Assistant Vice President (Bhat)
🏢 Cadila Pharmaceuticals
📍 Bhat