Key accountabilities, responsibilities, and measures

· Responsible for Analysing daily marketing campaigns and reporting KPIs

· Data & insights representation to stakeholders within & outside the team

· Creating data based recommendations for campaign managers to optimize campaigns

· Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Search Ad 360 etc to measure and analyze the campaign impact and provide actionable insights

· Responsible for executing and managing Performance Marketing with identified third parties/agencies to ensure the best ROAS and sustainable spends

· Overview of Google Search Ads, FB Ads, DV360 Ads campaigns

· Managing website SEO with Site Operations for tech implementations, Meta details, H1 tags and On-page content

· Experimentation is key at M&S; and should have an eye for current things to be done across marketing platforms.

· Should have good understanding of ad copy, creative, landing pages.

Key relationships and stakeholders

· Head - E-commerce

· E-commerce Category Management, Site Operations and Product teams





· Marketing, Brand and Customer Retention teams

· Analytics, Technology and Finance teams

· Creative, media and performance marketing agencies

· Advertising platforms, affiliates and other external partners

Key skills

· Hands-on experience on Google Analytics/Adobe Analytics.

· Understanding of Amazon Ads, Google Ads, FB and/or DV360 is essential

· Strong analytical skills to interpret complex data including key performance indicators like ROAS , CTR and Conversion

· Attention to detail

· Data Driven Decision Making

· Solution Oriented

· Strong communication & follow through approach

· Strong working knowledge in Ms Excel

Qualifications and Experience

Qualification:

· MBA/ PGDM preferably in Marketing, Media, Digital Management.

Experience:

· Minimum 03 Years of experience in Performance Marketing / Media

· Exposure to E-Commerce D2C channels

· Experience in managing 3rd party stakeholders & agencies is preferred

📌 Assistant Manager - Performance Marketing (Gurugram)
🏢 Marks And Spencer
📍 Gurugram