Job highlights

- 5-8 years sales experience in Perfume, Cosmetics, FMCG or Personal Care with distributor management and team handling

- Set and track sales targets, manage distributor network, conduct market analysis, drive GTM strategy, and mentor sales team

Role & responsibilities

- Set, assign and track Primary & Secondary Sales Targets for the team and review performance periodically.

- Ensure effective beat planning, market coverage and productivity Area Sales Executive (ASE), Sales Officers (SO) and TSOs.

- Monitor sales performance on a daily, weekly, monthly, quarterly and annual basis and drive corrective actions.

- Execute the Go-To-Market (GTM) strategy to improve market reach, distribution and outlet productivity.

- Conduct market, category and territory analysis and implement action plans to achieve growth targets.

- Drive numeric distribution, outlet expansion, merchandising, visibility and branding across the territory.

- Manage, coach, train and mentor ASEs, Sales Officers and TSOs to improve individual and team performance.

- Evaluate territory, distributor and key outlet performance and identify opportunities for growth.

- Develop and expand the distributor network and monitor distributor financial health,



outstanding and monthly NOC compliance.

- Ensure efficient stock management at distributor points and coordinate with C&FA; for stock availability.

- Coordinate and follow up on claim settlements and share periodic sales and performance reports with RSM/ZSM.

- Monitor competitor activities, pricing, schemes and market developments and provide actionable market intelligence to the central team.

- Ensure effective implementation of company policies, sales processes and market discipline across the territory.

Preferred candidate profile

- Graduate in any discipline.

- 5 - 8 years of sales experience, preferably in Perfume, Cosmetics, FMCG, Beauty, or Personal Care in the related market.

- Proven experience in distributor management, general trade, and team handling.

- Solid understanding of primary/secondary sales, distribution expansion and market execution.

- Strong commercial acumen and business understanding.

- Proficiency in data analytics and reporting.

- Comfortable working with online sales tools, CRM/reporting platforms and MS Excel.

- Willingness to travel extensively within the assigned territory.

📌 Area Sales Manager - UP West, UK & Delhi (Meerut)
🏢 Purpos Planet
📍 Meerut