Job Purpose

The role is accountable for driving business growth and portfolio quality across the assigned branches. It entails leading sales strategy and execution, expanding market presence, and strengthening client, and builder/developer relationships through Direct team

& connectors. The incumbent will build and develop high-performing teams, ensure compliance with regulatory and organizational standards, and foster a culture of customer-centricity. By closely monitoring business performance,

portfolio health, and market dynamics, the role contributes to sustainable growth and competitive advantage in the region.

Key Responsibilities:

· Achieve sales targets for the assigned locations

· Drive consistent market penetration and identify current markets and avenues for expansion.

· Develop and nurture long-term client relationships to generate repeat business, while managing, connectors,DSA, and builder/developer tie-ups.

· Ensure timely customer service delivery, resolution of client queries, and strict compliance with policies and regulatory guidelines.

· Lead, mentor, and motivate Relationship Manager / Resident Manager / Sales Manager / Branch Manager to achieve business objectives.

· Recruit, groom, and retain high-performing teams with minimal attrition, while conducting regular training and performance reviews.

· Monitor delinquency levels and portfolio quality, working closely with credit, risk,



and operations teams to ensure smooth loan disbursements.

· Implement sales processes effectively across assigned branches.

· Ensuring adherence to compliance and documentation standards.

· Conduct with branch teams as required and support them in presentation and selling skills.

· Provide accurate market intelligence on competitors, products, and customer needs to senior management.

· Prepare and share regular reports on sales performance, client engagement, and market insights.

Required Qualifications and Skills:

· 5–8 years of experience in Home Loan or Mortgage Sales within BFSI/NBFC; exposure to Loans Against Property preferred.

· Proven track record of leading multiple branches/teams

· Strong knowledge of local markets, builder tie-ups, and channel partner ecosystem.

· Strong leadership, people management, and motivational skills.

· Excellent communication, presentation, and negotiation abilities.

· High motivation, self-starter attitude, and bias for action in a high-performance environment.

· Ability to manage P&L;, portfolio quality, and risk at the area level

· Strong analytical skills to track performance and drive profitability.

· Proficiency in MS Office (Excel, PowerPoint, MIS tools)

Educational Qualifications:

· Minimum: Graduate / Postgraduate in Business, Finance, or related field

📌 Area Sales Manager (Andhra Pradesh)
🏢 IIFL Home Loans
📍 Andhra Pradesh