Job Summary

We are looking for a energetic and result-driven Area Sales Manager (ASM) to manage and expand our General Trade business in Kolkata. This is primarily a field-based role requiring strong market execution, distributor management, and retail-level engagement to drive sales growth for our Home & Kitchen product range.

Duties and responsibilities

- Build, appoint, and manage a strong distributor network across the assigned territory/City
- Ensure effective coordination with distributors on stock availability, order planning, and timely payments
- Drive primary and secondary sales to achieve monthly and quarterly targets
- Conduct regular market visits to monitor retailer coverage, visibility, and competitor activity
- Execute in-store promotions, merchandising, and activation activities at the retail level
- Ensure proper implementation of trade schemes and promotional campaigns




- Track stock movement and minimize out-of-stock situations in the market
- Develop strong relationships with distributors, retailers, and key trade partners
- Provide regular sales reports, market feedback, and insights to the management team

Desired Candidate Profile

- 5–8 years of experience in General Trade, preferably in Home & Kitchen categories
- Strong understanding of distributor handling and retail sales execution
- Proven ability to meet sales targets and expand market presence
- Good communication, negotiation, and interpersonal skills
- Willingness to travel extensively within the assigned territory
- Self-motivated, proactive, and result-oriented

📌 Area Sales Manager - General Trade (Kolkata)
🏢 Nestasia
📍 Kolkata