A Digital Marketing agency is hiring for the profile of App Marketing Specialist.

Location: Gurgaon

Experience: 3-5 years

Industry Focus: BFSI – Banking, Fintech, Lending, Insurance, Payments and Investment Apps

Major Responsibilities & Deliverables:

1. App User Acquisition & Performance Marketing

- Plan, execute and optimise app acquisition campaigns across Google App campaigns, Apple Search Ads, Meta Ads and other relevant advertising platforms.
- Drive app installs and high-quality user actions such as registrations, re-engagement, login, KYC completion, loan applications, policy purchases, account openings and transactions.
- Develop acquisition strategies aligned with business objectives, target audiences and customer lifecycle stages.
- Manage campaign budgets, bids, audience targeting, creative testing and performance optimisation.

2. BFSI Category Expertise

- Understand customer acquisition journeys across banking, lending, insurance, fintech, payments and investment applications.
- Optimise campaigns against downstream business outcomes, not just installs or cost per install (CPI).
- Understand funnel metrics such as install-to-registration rate, registration-to-KYC rate, application completion rate, cost per qualified lead and cost per funded or activated user.
- Work within BFSI advertising policies, platform restrictions, brand guidelines and applicable regulatory requirements.
- Coordinate with clients to understand product eligibility, customer segments, acquisition goals and conversion quality.

3. Measurement, Attribution & Analytics

- Work with mobile measurement partners (MMPs) such as AppsFlyer, Adjust or Branch.
- Understand mobile attribution, SKAN, deep linking, deferred deep linking and conversion event tracking.
- Analyse campaign performance across installs, in-app events, retention,



re-engagement and return on ad spend (ROAS), where applicable.
- Identify funnel drop-offs and recommend actionable improvements based on campaign and user behaviour data.
- Prepare regular performance reports, dashboards and optimisation recommendations.

4. Campaign Optimisation & Growth

- Conduct structured A/B tests across creatives, messaging, audiences, bidding strategies and campaign structures.
- Monitor campaign pacing, CPI, cost per action (CPA), conversion rates and quality of acquired users.
- Identify opportunities to scale campaigns while maintaining acquisition efficiency and user quality.
- Collaborate with creative teams to develop and test ad assets, videos, app store creatives and performance-led messaging.
- Stay updated on changes in app advertising platforms, attribution methodologies and BFSI marketing trends.

5. Client & Stakeholder Management

- Present campaign performance, insights, optimisation plans and growth opportunities to internal and external stakeholders.
- Coordinate with account management, analytics, creative and technology teams to ensure effective campaign delivery.
- Translate campaign data into transparent business recommendations.
- Maintain campaign documentation, performance trackers, testing plans and reporting schedules.

Job Skills

- At least 3-5 years of experience working in client handling or brand strategy role preferably in a digital marketing agency
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices

📌 App Marketing Specialist (Digital agency) (Gurugram)
🏢 TEAM RECRUIT CONSULTANCIES
📍 Gurugram