Company Description UnORG, founded in 2022, is dedicated to streamlining the broken supply chain in the unorganized food sector. As the first and only B2B managed marketplace of its kind, the company focuses on empowering street food vendors, dhabas, sweet shops, and similar small businesses. UnORG connects these vendors with reliable suppliers and services, helping them improve efficiency, quality, and profitability.

The organization is growth-oriented and aims to create sustainable impact across the food ecosystem, offering team members the opportunity to contribute to meaningful change.

- Role Description

We are looking for an experienced and result-oriented APCH to lead our sales function and drive business growth. The role will be responsible for developing and executing sales strategies, achieving revenue targets, managing the sales team, identifying new business opportunities, and building strong relationships with key customers and stakeholders. The ideal candidate should have robust business acumen, leadership capabilities, financial understanding, and the ability to translate business strategies into measurable sales outcomes.

Qualifications & Experience

Bachelor's degree in Business, Marketing, Finance, Engineering, or a related field.

MBA or equivalent postgraduate qualification is preferred.

5–10 years of relevant experience in sales, business development, or commercial leadership roles.

Proven experience in driving business growth, revenue generation, and market expansion.

Strong exposure to cross-functional collaboration with operations, finance, marketing, and other business teams.

Key Skills

Solid leadership and team management skills.

Excellent sales and business development capabilities.

Strong analytical and data-driven decision-making skills.

Customer-centric and result-oriented approach.

Strong financial and commercial acumen.

Excellent communication, negotiation, and interpersonal skills.





Strategic thinking with strong execution capabilities.

Ability to manage multiple priorities in a fast-paced environment.

Proficiency in MS Office, especially Excel and PowerPoint.

Key Responsibilities

1. Sales Leadership & Team Development

Lead, manage, and motivate the sales team to achieve business and revenue targets.

Set clear sales objectives, KPIs, and performance expectations for the team.

Coach and mentor team members to improve productivity and sales performance.

Build a high-performance and accountable sales culture.

Ensure effective communication and alignment across sales and other functional teams.

2. Sales & Market Performance

Develop and execute sales strategies to achieve and exceed revenue targets.

Monitor sales performance and take corrective actions wherever required.

Analyse market trends, customer requirements, and competitor activities to identify new growth opportunities.

Drive customer acquisition, market expansion, and revenue growth.

Identify opportunities to increase market share and strengthen the company's market position.

Develop strategies around pricing, promotions, distribution, and customer engagement.

3. Business Growth & Revenue Management

Identify and develop new business opportunities and revenue streams.

Build and maintain a strong sales pipeline.

Drive key accounts and strategic business relationships.

Develop plans to improve customer retention, repeat business, and overall revenue.

Work closely with management to identify and execute growth initiatives.

4. Financial Management

Monitor sales revenue, margins,



and profitability.

Support preparation and analysis of P&L; for the assigned business/function.

Monitor and control sales-related expenses in line with budgets.

Identify opportunities for cost optimization and revenue enhancement.

Coordinate with the finance team for accurate reporting, collections, and financial reconciliation.

5. Operations & Cross-Functional Management

Work closely with operations, finance, marketing, supply chain, and other teams to ensure smooth business execution.

Ensure that sales commitments are aligned with operational capabilities.

Monitor business processes and identify areas for improvement.

Ensure compliance with company policies and applicable standards.

Support efficient execution of customer and business requirements.

6. Strategic Planning & Execution

Contribute to short-term and long-term business growth strategies.

Convert business strategies into actionable sales plans.

Track performance against strategic objectives and take timely corrective actions.

Identify new markets, customer segments, and business opportunities.

Support new product/service launches and market-entry initiatives.

7. Customer & Stakeholder Management

Build and maintain strong relationships with key customers, clients, partners, and stakeholders.

Handle key accounts and high-value customer relationships.

Lead negotiations and business discussions with key customers and partners.

Understand customer needs and ensure a high level of customer satisfaction.

Represent the company in important business meetings and external discussions.

8. Reporting & Performance Tracking

Prepare and present regular sales and business performance reports to senior management.

Track key sales KPIs, revenue, profitability, customer acquisition, and market performance.

Analyse performance data and highlight key trends, challenges, and opportunities.

📌 APCH (Lucknow)
🏢 UnORG
📍 Lucknow